Discovering Ikigai in Bali It was the summer of 2019, and I was living in Bali, deeply immersed in the development of my marketing consulting project, now known as Blockchain Marketing Boutique I was working from either Dojo Bali or HUBUD, I don't exactly recall which one at the moment. During that time, I attended one of those enlightening workshops that I enjoy so much. It was at that gathering where the term "ikigai" was introduced. At first, I wondered: "ikigai," what is it? The term...