Crypto is at a significant crossroads.It is one of the most innovative technologies of our generation, yet less than 1% of real-world use cases are realizing its full potential. As of this very moment, most of the industry is rooted in speculation and NFTs. There have been mentions of gaming, yet until a significant game captures consumer attention outside of web3, it will remain insignificant.

Our team realized this roughly 1 year ago, following Solana’s gain in popularity. Solana was the first future-proof blockchain with the technology to compete and best existing web2 companies in terms of scalability, speed and transaction cost. Yet, we were disheartened to discover that Solana’s most popular projects were simply copies of their ETH equivalents and did not use its tech advantages whatsoever. And the few projects that did had NO traction. At the time, we designed an instant on-chain messaging protocol, but when it came to actually releasing it, we realized there would be no demand without necessary social infrastructure. This is how we were introduced to the idea of a name service.

Solana’s premiere name-service is run by Bonfida, yet it is simply a static copy of $ENS. Everything you can do with $ENS, you can do on Bonfida. The only difference is the “.sol” ending and that Bonfida simply charges a fixed higher-cost price than $ENS’s yearly pricing. This model makes the project unsustainable long-term and unfortunately, it did not take advantage of Solana’s tech — no new products, no future vision, no social integrations, no game partnerships, etc. SNS.DOMAINS was going to change this by competing on future vision and ease-of-use. So, we spent the next 6 months studying name services, building our prod