Blueprint Untethering. Noticing how people want to express beauty and use preset ways of doing it.
Were we to express our own version of ourselves, then that would be followed naturally by our own expression of every aspect of our way of living. The usually accepted standards wouldn’t apply.

Your own idea of beauty expressed not for the sake of performing, but as a consequence of making your own choices. Which byproducts in the creation of your own world and community. A micro-society. One which is outside that the fabrication standards organising our cities offer.

Cultural limiting offer starts not with clothes. Having a certain body type usually is related to a cultural ‘preset’ — a prototype of what kind of person you are. Defaulting your idea of who you can be.
body→cultural role→”your choice”
The idea is about creating your version of you, not your body or your clothes. Your body, then, becomes a natural extension of your vision.
Physical exercises are part of making clothes — not the goal in themselves, but as acknowledgement your ability to create your own cultural prototypes.

At this level you don’t just step outside of existing prototypes. Your composition becomes a doorway into a world and mode of being not yet imagined.

The scope of the playfield is seen in travertine stone installed everywhere possible in the studio. A place meant to work as in something like a cave.

Being in a cave creates a space wider than the human-made ones. Ideas appearing there wouldn’t be referencing anything in the scope of the systems we have set up.

.Rick Owens
Landscape:
* * * * * * * * * Continuation of the idea of David Bowie — you are not defined by the place or culture you were born in. You create who you are to be.
* * * * * * * * * Continuation of the idea of Joseph Beuys — an artist’s agency for shaping society.


