You could feel it happening in real time. Not all at once, but little by little. A new idea here. A small shift there. Nothing that felt wrong on its own. Just adjustments. Pivots. Attempts to keep things moving. At first, it felt like growth. Like evolution. Like new ways to build on what already existed. Another collection. A sub-collection. A derivative. Something to bring the energy back. Then another shift. Then another direction. And before long, they didn’t really feel the same anymore...