Non-zero friction
For consumers, this means every touchpoint in the user journey should be slick and smooth and never, ever invoke end user thought. For creators, the friction that must be minimised is the friction that is demonstrably non-value-generating, which equates to the majority of creator workflows and proce
Anti-audience
To be anti-audience is to deny that audiences are a first principle of digital culture at all. To be anti-audience is to refute the idea that the monopolisation of the many's attention by the few is a precondition of "winning". It is to acknowledge an organic upper bound on one's reach and influence
Tools for third places
...we can define "tools for third places" as things that deepen and enrich both synchronous and asynchronous peer-to-peer interactions. Their core operations are the saving, sharing and searching of things we find, for a whole range of reasons, most interesting and arresting.
A new way to save, share and search
Non-zero friction
For consumers, this means every touchpoint in the user journey should be slick and smooth and never, ever invoke end user thought. For creators, the friction that must be minimised is the friction that is demonstrably non-value-generating, which equates to the majority of creator workflows and proce
Anti-audience
To be anti-audience is to deny that audiences are a first principle of digital culture at all. To be anti-audience is to refute the idea that the monopolisation of the many's attention by the few is a precondition of "winning". It is to acknowledge an organic upper bound on one's reach and influence
Tools for third places
...we can define "tools for third places" as things that deepen and enrich both synchronous and asynchronous peer-to-peer interactions. Their core operations are the saving, sharing and searching of things we find, for a whole range of reasons, most interesting and arresting.
A new way to save, share and search

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Curation can take many forms, from the simple to the sophisticated. But the most basic and achievable form is the humble log.
At its core, a log is a collection of records of events. It's a sequence of statements saying X happened. It typically includes minimal metadata for each event: a datetime, a category, a person involved with the logged event. That's it, really.
In essence, a log reflects the unfolding of a reality. Because of this simplicity, it demands minimal changes to existing behaviour. Change is hard, and a log requires just a bit of extra attention at the time of the event, plus a small effort to capture context afterward. Its marginal cost is not much more than zero.
You're already engaging with different media—books, films, TV, music, podcasts. You're already taking photos. You're already going places and doing nice things with different people. You're already eating and drinking. You're already using technology. A log simply transforms this existing engagement into an artefact of curation.
So, if like many others, you don't quite fit a lifestyle of pure consumption or aren't drawn to being a creator, consider turning to curation. And if that's daunting, start simple. Start by doing what you're already doing and add a little more attention to it. Start with a log.
Curation can take many forms, from the simple to the sophisticated. But the most basic and achievable form is the humble log.
At its core, a log is a collection of records of events. It's a sequence of statements saying X happened. It typically includes minimal metadata for each event: a datetime, a category, a person involved with the logged event. That's it, really.
In essence, a log reflects the unfolding of a reality. Because of this simplicity, it demands minimal changes to existing behaviour. Change is hard, and a log requires just a bit of extra attention at the time of the event, plus a small effort to capture context afterward. Its marginal cost is not much more than zero.
You're already engaging with different media—books, films, TV, music, podcasts. You're already taking photos. You're already going places and doing nice things with different people. You're already eating and drinking. You're already using technology. A log simply transforms this existing engagement into an artefact of curation.
So, if like many others, you don't quite fit a lifestyle of pure consumption or aren't drawn to being a creator, consider turning to curation. And if that's daunting, start simple. Start by doing what you're already doing and add a little more attention to it. Start with a log.
Matthew McDowell-Sweet
Matthew McDowell-Sweet
"In essence, a log reflects the unfolding of a reality. Because of this simplicity, it demands minimal changes to existing behaviour. Change is hard, and a log requires just a bit of extra attention at the time of the event, plus a small effort to capture context afterward. Its marginal cost is not much more than zero." https://paragraph.xyz/@subset/start-with-a-log
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"In essence, a log reflects the unfolding of a reality. Because of this simplicity, it demands minimal changes to existing behaviour. Change is hard, and a log requires just a bit of extra attention at the time of the event, plus a small effort to capture context afterward. Its marginal cost is not much more than zero." https://paragraph.xyz/@subset/start-with-a-log