
Intro to Wallet Marketing
As more wallet-level data becomes available, advertisers begin using it for targeting and outreach. Here we give an overview of the emerging field of wallet marketing. This is a research report from Superdao, an all-in-one DAO platform with $11.5M in funding. In December 2022, we launched Superdao Growth, a new platform for wallet marketing. https://go.superdao.co/2LBZ1KWallet data explosionIn 2022, there are at least 50-100M monthly active wallets. User wallets contain public info on financi...

Web3 Growth Trends 2023
In this report you will find an overview of the Web3 market, focusing on user activity and behavior. It is structured into three key sections: Web3 Market Size, Benchmarking the Leaders, and Key Personas and Behavior Patterns, each offering a unique perspective and accurate analysis of the web3 landscape. For this report, we’ve indexed 300M+ wallets on the Ethereum and Polygon networks and obtained DAO voters’ data from the Snapshot API. Learn more about how we calculated metrics for the repo...

How We Collected 75k Crypto Wallets in 5 Weeks
Here at Superdao, we're passionate about web3 and believe it can change the world. So we decided to check how deeply our team knew the subject. We created 31 questions covering the basics of web3 and blockchain just to test ourselves. Then, in November 2022, we made it public and shared it on social media. It went viral and got us 75k+ new emails and crypto wallets. Wondering how we did that? Here's the story. But first things first, here’s a little intro to what Superdao is. Superd...
Wallet analytics platform built for Web3 growth teams.

Intro to Wallet Marketing
As more wallet-level data becomes available, advertisers begin using it for targeting and outreach. Here we give an overview of the emerging field of wallet marketing. This is a research report from Superdao, an all-in-one DAO platform with $11.5M in funding. In December 2022, we launched Superdao Growth, a new platform for wallet marketing. https://go.superdao.co/2LBZ1KWallet data explosionIn 2022, there are at least 50-100M monthly active wallets. User wallets contain public info on financi...

Web3 Growth Trends 2023
In this report you will find an overview of the Web3 market, focusing on user activity and behavior. It is structured into three key sections: Web3 Market Size, Benchmarking the Leaders, and Key Personas and Behavior Patterns, each offering a unique perspective and accurate analysis of the web3 landscape. For this report, we’ve indexed 300M+ wallets on the Ethereum and Polygon networks and obtained DAO voters’ data from the Snapshot API. Learn more about how we calculated metrics for the repo...

How We Collected 75k Crypto Wallets in 5 Weeks
Here at Superdao, we're passionate about web3 and believe it can change the world. So we decided to check how deeply our team knew the subject. We created 31 questions covering the basics of web3 and blockchain just to test ourselves. Then, in November 2022, we made it public and shared it on social media. It went viral and got us 75k+ new emails and crypto wallets. Wondering how we did that? Here's the story. But first things first, here’s a little intro to what Superdao is. Superd...
Wallet analytics platform built for Web3 growth teams.

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Today we would like to present Audience overview, our core feature designed to simplify your web3 analytics journey.
Grasping a target audience in Web3 is complex due to diverse blockchain users. Businesses can overlook details while parsing multiple data sources. Audience Overview eases this by aggregating key data like wallet balances, activity, and trends, making the application of Web3 audience insights more efficient.
Effortlessly group crypto wallets by shared traits or interests for more effective interaction. Whether dealing with NFT enthusiasts, art connoisseurs, or web3 developers, import your audiences or select from our ready-made categories to enrich your understanding and boost engagement.

Get an immediate understanding of your audience dynamics with Highlights.

In essence, Highlights reveals:
Wallet balances in USD (based on ETH, USDT, USDC, DAI)
Wallets' activity in the last 30 days
Influencers (wallets with 3k+ Twitter followers)
Twitter-linked wallets
NFT ownership
Early adopters (wallets holding early access NFTs)
Email addresses collected by Superdao
For more details, tap All insights button to delve into the Audience overview, Wallets overview, and the trending NFT collections.
Eight properties characterize each wallet on our platform: Wallet Address, Superrank, Labels, Balance, NFTs, Twitter, Activity, and Contacts. These elements contribute to a thorough understanding of the wallets in your audience. Learn more about Wallet Properties here.

Data analysis requires flexibility, and with Audience overview, you've got it. Export your audiences as a CSV file for easy analysis and integration with third-party tools. The exported audience data will be delivered directly to your inbox.

Web3 marketing campaigns: Draw upon audience behavior and interests to strategize marketing initiatives.
NFT project launch: Use Highlights to find influential wallets and the right audience for successful NFT project rollouts.
Influencer identification and engagement: Build robust relationships by discovering key influencers within your target audiences.
Competitive analysis in crypto markets: Import the users of your competitors to gain valuable insights and effectively target them.
Community management: Foster better engagement by understanding community members' interests through Highlights.
Third-party data integration: Export the audience data in a CSV file to enrich the tools you use with more data.
Customized user experience: Create personalized user experiences using the Wallet properties.
Submit a request for free beta access to Superdao to try out the feature and experience the benefits for yourself.
Superdao team
Today we would like to present Audience overview, our core feature designed to simplify your web3 analytics journey.
Grasping a target audience in Web3 is complex due to diverse blockchain users. Businesses can overlook details while parsing multiple data sources. Audience Overview eases this by aggregating key data like wallet balances, activity, and trends, making the application of Web3 audience insights more efficient.
Effortlessly group crypto wallets by shared traits or interests for more effective interaction. Whether dealing with NFT enthusiasts, art connoisseurs, or web3 developers, import your audiences or select from our ready-made categories to enrich your understanding and boost engagement.

Get an immediate understanding of your audience dynamics with Highlights.

In essence, Highlights reveals:
Wallet balances in USD (based on ETH, USDT, USDC, DAI)
Wallets' activity in the last 30 days
Influencers (wallets with 3k+ Twitter followers)
Twitter-linked wallets
NFT ownership
Early adopters (wallets holding early access NFTs)
Email addresses collected by Superdao
For more details, tap All insights button to delve into the Audience overview, Wallets overview, and the trending NFT collections.
Eight properties characterize each wallet on our platform: Wallet Address, Superrank, Labels, Balance, NFTs, Twitter, Activity, and Contacts. These elements contribute to a thorough understanding of the wallets in your audience. Learn more about Wallet Properties here.

Data analysis requires flexibility, and with Audience overview, you've got it. Export your audiences as a CSV file for easy analysis and integration with third-party tools. The exported audience data will be delivered directly to your inbox.

Web3 marketing campaigns: Draw upon audience behavior and interests to strategize marketing initiatives.
NFT project launch: Use Highlights to find influential wallets and the right audience for successful NFT project rollouts.
Influencer identification and engagement: Build robust relationships by discovering key influencers within your target audiences.
Competitive analysis in crypto markets: Import the users of your competitors to gain valuable insights and effectively target them.
Community management: Foster better engagement by understanding community members' interests through Highlights.
Third-party data integration: Export the audience data in a CSV file to enrich the tools you use with more data.
Customized user experience: Create personalized user experiences using the Wallet properties.
Submit a request for free beta access to Superdao to try out the feature and experience the benefits for yourself.
Superdao team
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