User should get bigger pie: re-understanding of user-platform relationships

IM users should get more share of the product value; users are the ultimate contributor of the social network.

Which interaction should be rewarded? (users help system gets stronger)

• Joining IM

• Invitation

• Keep active

Anti-WhatsApp

co-creation - good experience - user should get bigger shares

Best co-creation product is IM, and then UGC platforms. These products heavily relies on users’ power.

Uber

Meituan

Pinduoduo:

• user sharing should gets more reward

• business should gets more reward

Re-distribute user-platform relationships, with old PMF (Top 100 App on AppStore)