The Internet has changed dramatically since its inception. From Internet Relay Chat (IRC) to modern social media, it has become a vital part of human interactions - and continues to evolve.
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Web 3.0 is the next generation of Internet technology that heavily relies on the use of machine learning and artificial intelligence (AI). It aims to create more open, connected, and intelligent websites and web applications, which focus on using a machine-based understanding of data.
Through the use of AI and advanced machine learning techniques, Web 3.0 aims to provide more personalized and relevant information at a faster rate. This can be achieved through the use of smarter search algorithms and development in Big Data analytics.
Current websites typically have static information or user-driven content, such as forums and social media. While this allows information to be published to a broad group of people, it may not cater to a specific user’s need. A website should be able to tailor the information it provides to each individual user, similar to the dynamism of real-world human communication.
In Web 3.0, an ocean of information will be available to websites and applications, and they will be able to understand and use that data in a way that is meaningful to the individual user.
We first had the computer, then the Internet was invented, which connected these stand-alone computers with each other through a data transmission protocol. In the early days of personal computers, we used to save data on a floppy disc, eject it, walk over to the person who needed the data, and copy the it onto their computer so they could use it. If that person was in another country, you would need to mail the floppy disc to them. The Internet and the emergence of the WWW put an end to this by providing a data transmission protocol – TCP/IP – that made the transfer of data faster and massively reduced the transaction costs of information exchange. Ten years later, the Internet became more mature and programmable. We saw the rise of the so-called Web2, which brought us social media and e-commerce platforms. The Web2 revolutionized social interactions, bringing producers and consumers of information, goods, and services closer together, and allowed us to enjoy P2P interactions on a global scale, but always with a middleman: a platform acting as a trusted intermediary between two people who do not know or trust each other. While these platforms have done a fantastic job of creating a P2P economy, with a sophisticated content discovery and value settlement layer, they also dictate all rules of the transactions, and they control all data of their users.
The Internet we use today predominantly builds on the idea of the stand-alone computer. Data is centrally stored and managed on servers of trusted institutions. The data on these servers is protected by firewalls, and system administrators are needed to manage these servers and their firewalls. Trying to manipulate data on a server resembles breaking into a house, where security is provided by a fence and an alarm system.
Each time we interact over the Internet, copies of our lives are made and sent to the other computer, and when this happens, we lose control over our data on the other end of the Web, behind the walled gardens of a server. This is not only an issue when it comes to the privacy of our personal data, but it also produces a lot of inefficiencies in the backend of operations along the supply chain of goods and services. The current Internet – with its client-server-based data infrastructure and centralized data management – has many unique points of failure, as we can see from the recurring data breaches of online service providers. It furthermore produces high costs of document handling, as well as non-transparencies along the supply chain of goods and services.
The Blockchain reinvented the way data is stored and managed.
Websites and web applications have changed dramatically over the last decades. They have evolved from static sites to data-driven sites that users can interact with and change.
When looking at the history of the Internet, the evolution of a more semantically intelligent web makes sense. Data was first statically presented to users. Then users could interact with that data dynamically. Now all of that data will be used by algorithms to improve user experience and make the Web more personalized and familiar.
Web 3.0, while not fully defined, could leverage peer-to-peer (P2P) technologies like blockchain, open-source software, virtual reality, Internet of Things (IoT), and more.
Currently, many applications are limited to run only on one operating system. Web 3.0 could enable applications to be more device-agnostic, meaning they would be able to run on many different types of hardware and software without any added development costs.
Web 3.0 also aims to make the Internet more open and decentralized. In the current framework, users have to rely on network and cellular providers that surveil the information going through their systems. With the advent of distributed ledger technologies, that soon might change, and users could take back ownership of their data.
The evolution of the Internet has been a long journey and will surely continue towards further iterations. With the massive explosion of available data, websites and applications have the ability to transition to a web that provides a considerably better experience to an increasing number of users around the world.
While there is no concrete definition for Web 3.0 yet, it is already set in motion by innovations in other technological fields.
