This year proved to be yet another tough one for pay TV, as more people cut the cable cord. But it wasn’t exactly kind to streaming services, either, as platforms dealt with subscriber declines, slumping ad revenue and stubborn losses while Netflix continued to assert its dominance. Still, the age of the cable bundle is giving way to the era of a new kind of bundle that could give both streamers and cable providers a path forward. Media executives told CNBC this month that 2024 could finally ...