Evan Spiegel, 2015In 2011, Snapchat pioneered a new wave of social media with ephemeral content, or content that disappears. First with the core product, then a few years later with Snapchat Stories. By 2016, Instagram had launched their own Stories copycat, and ephemeral content has since dominated social media. Snapchat’s founder, Evan Spiegel, had a theory about content as it relates to individual identity. He laid out two basic identity models: accumulation and instant expression. In the ...