From Hype to Reality: A Critical Look at Big Brands' Attempts to Enter the Web3 Space. Some of the biggest businesses in the world have joined Web3... Nike. Adidas. Budweiser. Yet, as the power came, so too did the powerful. And, most have fallen. #RIP So we decided to visit the Crypto Graveyard. We want to see if there are any lessons to learn for upcoming firms looking to enter the market Companies across industries have been looking for ways to use Web3 to transform their businesses, ...