Three months ago we announced Fractal, a new marketplace for gamers to discover, buy and sell gaming NFTs. Here’s a brief check in on how it is going so far.

The seed of Fractal came out of a brainstorming session between myself and my cofounders, David Wurtz (Fractal CEO) and Robin Chan. We were all redpilled on crypto and looking for opportunities to build. David was excited about NFTs, and the ways that value would evolve as NFTs continued to gain utility. To me, the obvious next step was gaming: as a gamer, I’d already been spending real money on digital assets for years. Putting them on a blockchain to certify real ownership was clearly going to happen.

And that was the start of Fractal: a marketplace for gamers to discover, buy and sell gaming NFTs. Taking a page out of our playbook from when we launched Twitch, we decided that Fractal would focus on being the best friend to blockchain gaming studios. If we could help those game studios be successful, then we would be successful.

Since we announced mid-December, we have been moving super fast.

On December 30th, after just a month of coding, we launched our secondary marketplace. In the days leading up to our launch, founding team members Brent Liang and Jen Lee launched our Discord to over 100k community members.

On February 1st, we launched our Fractal Launchpad product to help games release their NFT collections to the public. From the outset, we decided it was important to only partner with game studios that we felt were going to deliver on their promises to players. To that end, Fractal applies a filter to the games we work with on our launchpad, vetting for quality. We require teams to be doxxed fully to us, and we apply some of the evaluation criteria that we used to invest in over 250 companies as venture capitalists. To date, we’ve only accepted 5% of applicants to our launchpad.

While the NFT world is rife with scams and rugpulls, our goal is to build Fractal into the trusted marketplace for the best blockchain games and AAA titles that are coming out. What we’ve learned is that the best gaming companies want to be on a marketplace that is dedicated to serving their needs.

We’ve been fortunate to partner with amazing game companies: House of Sparta, Tiny Colony, Yaku Corp, Cinder, Nekoverse, Metawana, MetaOps and Psyker. We’ve seen an abundance of interest in the mints we’ve launched, with peak traffic of over 33k on a partner mint page. Every mint that we’ve launched has sold out. Our mint with Tiny Colony sold over $2M of NFTs.

We have 20+ mints coming up. There is a tidal wave of titles coming. We are just getting started.