• Understand what category of NFT you are buying before you make any purchase (art, community access, utility, metaverse cosmetics etc.) Note: one NFT could represent multiple categories

• Don’t buy anything you wouldn’t be comfortable holding forever

• Don’t spend what you can’t afford to lose

• Do not panic-sell and do not be swayed by short-term fluctuations

• Only buy into projects you believe in (whether it’s the vision/execution of the founders, quality of the art, utility etc.)

• For art / community purchases – think of the long-term mainstream brand appeal

Quick fire questions when making a purchase:

• Do I actually like the art work?

• Could this become a mainstream brand / IP?

• Are the founders builders / artists or copycats?

• What about this project is innovative or superior to others?