Inspired by Peep Laja’s podcast this post will try to give you the info you need on how to make your website & overall comms more compelling. In marketing, we either reduce friction (i.e. website speed, short forms, etc.) or increase motivation (copywriting, rewards, offers, etc.). Simply put anything on your website that it’s not motivating equals friction and you should prioritize actions on how to reduce it. To achieve the former you need to test almost all variables on your website based ...