Human behavior is a complex topic, and Fogg’s model is a great way to understand it. It’s simple yet powerful. It can help you design for behavior change and debug when users don’t I was the first PM on Waze Carpool. It was all about behavior change, as 80% of people commute alone. I read a ton of research on behavior change, persuasion, etc. The more I researched the topic, the more I wanted to learn directly from BJ Fogg. I attended his workshop and had a blast. Let me share the one model t...