Nested is a DeFi hub where you can trade and manage digital assets without any intermediaries.

Nested is the decentralized and copy trading and portfolio management platform that you can use without any DeFi knowledge.

Rudy, Nested’s Founder, has been in Crypto since 2016-2017, had been asked by friends which assets to buy when they are new to crypto and DeFi.

Even when they know which assets to buy, it’s too much technical knowledge to own those assets.

This was how the idea of Nested came to Rudy. Nested is here to solve the accessibility problem and the social trading demand.

The project was founded in 2021.

There are 22 people working at Nested. 5 people in the product team, 4 people in Marketing, and 13 developers.

While it might be a big team for the project, Nested has to make sure to keep innovating fast enough to beat the competitors and deliver the product on-time for the bull market.

Aylo joined crypto in 2017 as a trader/ investor.

In 2020, DeFi Summer, it was the year Aylo saw all the DeFi applications in reality and not just white paper.

Aylo’s real life background is marketing. Before Nested, Aylo helped brands on-board into blockchain, go to market strategies, membership schemes, putting data on blockchain, and help grow their business. Building his own brand, Aylo writes newsletters, builds his own Twitter brand.

Aylo was approached by Rudy and fascinated by Nested because of the decentralized design and vision: non-custodial, decentralization, focusing on the UX layer, which is a very important and huge problem to solve in DeFi,… 

Good UI is not common in DeFi currently. DeFi accessibility is how a DeFi app and the DeFi space goes from 30K daily active users to 100 Million daily active users.  Aylo sees Nested as a very worthwhile project to team up with.

You can on-board into DeFi in less than 5 minutes. Revolutionary UX features include:

• Social log-in: Users can access DeFi with Twitter, Google, phone, or email account to log in.

• On-ramp fiat-to-crypto: Users can buy crypto with cash, no KYC up to 1K USD per day, and 100K USD per year.

• Create on-chain asset index: Users can create a basket of assets, crypto index, portfolios of on-chain assets. Then they can easily manage it in any way, depositing, editing weights, change allocation, … in a UX friendly way.

• Social Trading: Users can copy other people’s index. Incentive sharing reward: If someone copies your original portfolios, you will get royalties from Nested’s sharing fee reward.

Nested is deployed on 6 chains: Ethereum, Binance Smart Chain, Polygon, Arbitrum, Optimism, and Avalanche.

We just reached 300,000 transactions on Nested in early April. That means 300K create portfolios, changing allocations, buy, sell,… on Nested. That’s a huge milestone for a DeFi dApp.

There are more than 90K addresses interacting with Nested. 

There are around more than 3,000 monthly active users.

In Nested V1, one of the most popular feature is copy trading, replicating portfolios and following the updates of the traders.

Nested has worked with a few traders and investors to show off the capabilities, managing portfolios in public, especially in Twitter, using Nested help those the investors to increase a level of transparency to their audiences

A huge upcoming product launch: Trading Competition going live very soon.

Nested has been a recipient of a full OP grant which will go toward the Trading Competition and we will also heavily do marketing.

Before the full launch of the feature, Nested is going to have a beta Trading Competition, which is for a few users on Arbitrum. Then the main competition will be on Optimism and reward will be OP token.

Timeline for the public Trading Competition will be around the end of this month, or beginning of May, or as soon as we receive the OP grant.

This will be the most retail friendly trading competition in DeFi, thanks to Nested UX. Thus it should open up the trading competition to a wider range of users.

In the future, Nested’s Trading Competition can be tailored to private groups, community, for example for whitelisted users only, which will have interesting applications.

The vision for Nested V2 is to become the main standardized DeFi front-end.

With the innovative architecture of Nested smart contract, Nested can integrate as many DeFi protocols as possible, and can completely compete with CeFi products.

One of the current issue in DeFi is when user interact with a DeFi protocol, they don’t have a visualization of where their assets are. So imagine a dashboard like DeBank or Zapper, but you can do everything such as trading perpetual, borrowing and lending, yield farming, liquid staking, deploying stablecoins

So current DeFi users have to always open new apps, cross-chain bridge their funds, which create a very fragmented user experience. Which introduces risks of opening a scam project or a scam page of a well-known project.

Nested V2 will have the capability of allowing users to see everything in one place, which is an enormous upgrade for the DeFi accessibility.

Nested can be very really quick in integration because of the Nested unique architecture of smart contract wallet (the HyVM - a VM on the EVM).

Even with a long list of DeFi dApps, as soon as they have any traction, Nested is confident  to quickly integrate them in 3-5 days.

Think of it as a permissionless front-end, the DeFi layers of applications.

First, the user creates a smart contract wallet, this smart contract wallet will allow many interactions.

Then fund the smart contract wallet from a Metamask wallet, then there will be a dashboard with a future account, a spot account, a loan account,… Then all those accounts can interact with DeFi protocols like Convex, Synthetics, GMX, … and many other DeFi protocols directly in Nested UI.

For the first interaction of V2, we will be able to pay different network fees in USDC. Which will be one big step in making DeFi accessible. This means non-crypto users can jump into DeFi without learning about blockchain and all of the technical jargons.

The first beta will be available for early supporters and loyal, the Nested V2 should be ready around Q3-Q4.

With Nested V2, other DeFi projects don’t have to invest heavily on the front-end anymore, instead they can focus on the backend.

For example, a perp platform can just focus on trade execution, liquidity, and fee optimization and let Nested provide the most friendly UX front-end. 

There are many innovative projects out there that don't have great UI / UX and Nested can be a bridge for them to millions of users.

Nested will first focus on legacy DeFi platforms like Synthetix, Convex, Curve, Compound, Aave, Morpho,...

Then other innovative platforms like Radiant, Pendle, Kwenta,... will be added later.

Building a DeFi Strategy will be as easy as a click to copy.

People will be able to propose to Nested DAO to get a whitelisted strategy.

A strategy can be buying OP on Synthetic, staking it, … and Nested can build this strategy in 3 lines of codes and offer the strategy to Nested users.

And the strategy proposer (a DeFi super user) will earn the revenue from transactions/ deposits of other Nested’s users.

This will be a semi-permissionless strategy where the strategy proposer can monetize their strategies.

But unlike a vault on Yearn, where all users’ fund are mixed together, in Nested, each user’s fund will be segregated, and the strategy can be copied and applied to only the smart contract wallet of the user. This will help user’s truly own the strategy and increase security.

For example, Nested can bring a massive amount of new DeFi users to Liquid Staking, which will be a huge trend.

At the moment, users who want to stake their ETH need to use protocol like Lido, Rocket, Frax Finance,… For the best APR, people wants to stake ETH in Frax, but it is a big hassle to do it right.

For those who curious, in order to do LSD on Frax, user needs to mint frxETH, then swapping frxETH to sfrxETH, then sending frxETH to velodrome to deploy ETH and frxETH into some pools for additional yields.

With Nested, users can do all of these in a few clicks by copying a strategy.

For an average DeFi users, which is the 90% of us, this is game changing.

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