WHY SUI ? They’ve been studying alt L1 name-services for 8 months now and have recognized the significance identity plays in an eco-system. Most alt L1 chains fail in the respect that they copy $ENS completely and just integrate with every business they can put their hands on. This model fails to recognize the potential of a name-service. Their model focuses on innovation first and building products alongside our name-service that the community itself will want to integrate with. Those products being: a profile system built-in, on-chain Sui Messaging, web2 domain handling, etc. The $SNS will one-day integrate with games and marketplaces directly on Sui.

sui.domains