These days, new blockchains highlight how fast they are with TPS (transactions per second) to show what theyโre capable of. However, nothing beats showing vs. telling.
Last week MegaETH launched Crossy Fluffle, inspired by the popular Crossy Road mobile game. Like Frogger, players have to get their Fluffle bunny character as far as possible in 1 minute.
The way the MegaETH team showed it was also notable:
Each move is a transaction, reflected in the lower left corner of the game
The character can only make the next move once the transaction is confirmed. If the transaction takes too long to confirm, you unfortunately get run over ๐ต
Players could play the game on 3 testnets to compare the game experience: MegaETH Testnet, Base Sepolia, and Monad Testnet
Try it out for yourself and youโll see what I mean (if you need some testnet tokens, let me know and Iโll send you some).
Speed doesnโt always matter but for use cases like onchain gaming, it certainly does. You donโt want to be in a situation like this:

This show vs. tell moment even caught the attention of Optimism (their tech powers Base), and turned MegaETHโs game into an opportunity to promote their new Flashblocks integration. With Flashblocks, Crossy Fluffle gameplay on Base was nearly as fast as MegaETHโs.

Bravo, MegaETH. I hope this serves as an inspiration for other ecosystems to walk the talk in creative ways.
Do you think showing is as important as telling? If so, show me by sharing or subscribing!
Earlier this week, Fantasy Top shared updates to their fantasy sports x Twitter influencer game. The most interesting part to me was Clout, a new points system based on playersโ crypto-related Twitter content based on quality, relevance, and virality. You can check out your Clout score here.

At the end of each Season (also newly introduced as part of this update), the top 15 Clout earners become Heroes on the platform and replace the bottom 15 Heroes.
If Clout is making your Spidey Senses tingle youโre unfortunately not Spiderman, but you are right! Clout is similar to Yaps by Kaito, which was launched 6 months ago. And I donโt think this will end with Clout.
Adjacent to this, there are also credibility platforms like Ethos with the goal of helping people understand who is and isnโt trustworthy.

Over time, infofi/socialfi will fuel more dimensions of an individualโs knowledge, influence, and impact. The most obvious use case for this data today is for influencers/KOLs for partnerships and airdrops for posting about certain products and topics:
Top X Yapper for ABC ecosystem on Kaito
Helped Y Protocol reach 10% mindshare in March 2025
Gained 1,000 Clout in Season 2 of Fantasy
This use case is the most applicable today and IMO too narrow when considering the longer-term implications. As these scores continue to be refined (reducing spam, low quality content, farming activity), they can also become:
Supplemental datapoints for certain types of roles (eg: social media manager, content lead, BD etc.)
A qualifier for access to certain products (eg: โConnect your Kaito profile to see if you qualify for early accessโ)
Perks or discounts on products based on the topics you talk about
Thereโs also an opportunity for someone to create a composite score across these different platforms to balance the different methodologies of determining who has more influence.
I canโt put a finger on it yet, but these new approaches to determining social influence feel like the beginnings of an effort to chip away at the prevailing metric on social media: followers.
Followers as a social media metric is great. Itโs easy, universally understood, and is a common denominator across every major platform. However, followers as a metric is also flawed in many ways. You can buy them to boost your follower account, they donโt account for recency (you can gain a ton of followers early on and then become irrelevant), and arenโt the most reliable signal for impact.
As a simple exercise, legendary footballer Cristiano Ronaldo is the most followed account on Instagram, with 652M followers. Does that make him the most influential account on Instagram?

And thatโs what I believe thatโs what Kaito Yaps, Fanatasy Clout, and Ethos scores are trying to tackle. How can you more reliably measure the impact of someoneโs social media account?
Do followers take action from your posts?
Do followers trust your thoughts and opinions?
Do followers get inspired from a spark you provide that influences a decision they make weeks, months, or years later?
Followers as a primary metric wonโt go away, but in the coming years weโll likely see other metrics get adopted to make our social profiles more well-rounded to show the impact we make underneath the surface.
See you next week!
These days, new blockchains highlight how fast they are with TPS (transactions per second) to show what theyโre capable of. However, nothing beats showing vs. telling.
Last week MegaETH launched Crossy Fluffle, inspired by the popular Crossy Road mobile game. Like Frogger, players have to get their Fluffle bunny character as far as possible in 1 minute.
The way the MegaETH team showed it was also notable:
Each move is a transaction, reflected in the lower left corner of the game
The character can only make the next move once the transaction is confirmed. If the transaction takes too long to confirm, you unfortunately get run over ๐ต
Players could play the game on 3 testnets to compare the game experience: MegaETH Testnet, Base Sepolia, and Monad Testnet
Try it out for yourself and youโll see what I mean (if you need some testnet tokens, let me know and Iโll send you some).
Speed doesnโt always matter but for use cases like onchain gaming, it certainly does. You donโt want to be in a situation like this:

This show vs. tell moment even caught the attention of Optimism (their tech powers Base), and turned MegaETHโs game into an opportunity to promote their new Flashblocks integration. With Flashblocks, Crossy Fluffle gameplay on Base was nearly as fast as MegaETHโs.

Bravo, MegaETH. I hope this serves as an inspiration for other ecosystems to walk the talk in creative ways.
Do you think showing is as important as telling? If so, show me by sharing or subscribing!
Earlier this week, Fantasy Top shared updates to their fantasy sports x Twitter influencer game. The most interesting part to me was Clout, a new points system based on playersโ crypto-related Twitter content based on quality, relevance, and virality. You can check out your Clout score here.

At the end of each Season (also newly introduced as part of this update), the top 15 Clout earners become Heroes on the platform and replace the bottom 15 Heroes.
If Clout is making your Spidey Senses tingle youโre unfortunately not Spiderman, but you are right! Clout is similar to Yaps by Kaito, which was launched 6 months ago. And I donโt think this will end with Clout.
Adjacent to this, there are also credibility platforms like Ethos with the goal of helping people understand who is and isnโt trustworthy.

Over time, infofi/socialfi will fuel more dimensions of an individualโs knowledge, influence, and impact. The most obvious use case for this data today is for influencers/KOLs for partnerships and airdrops for posting about certain products and topics:
Top X Yapper for ABC ecosystem on Kaito
Helped Y Protocol reach 10% mindshare in March 2025
Gained 1,000 Clout in Season 2 of Fantasy
This use case is the most applicable today and IMO too narrow when considering the longer-term implications. As these scores continue to be refined (reducing spam, low quality content, farming activity), they can also become:
Supplemental datapoints for certain types of roles (eg: social media manager, content lead, BD etc.)
A qualifier for access to certain products (eg: โConnect your Kaito profile to see if you qualify for early accessโ)
Perks or discounts on products based on the topics you talk about
Thereโs also an opportunity for someone to create a composite score across these different platforms to balance the different methodologies of determining who has more influence.
I canโt put a finger on it yet, but these new approaches to determining social influence feel like the beginnings of an effort to chip away at the prevailing metric on social media: followers.
Followers as a social media metric is great. Itโs easy, universally understood, and is a common denominator across every major platform. However, followers as a metric is also flawed in many ways. You can buy them to boost your follower account, they donโt account for recency (you can gain a ton of followers early on and then become irrelevant), and arenโt the most reliable signal for impact.
As a simple exercise, legendary footballer Cristiano Ronaldo is the most followed account on Instagram, with 652M followers. Does that make him the most influential account on Instagram?

And thatโs what I believe thatโs what Kaito Yaps, Fanatasy Clout, and Ethos scores are trying to tackle. How can you more reliably measure the impact of someoneโs social media account?
Do followers take action from your posts?
Do followers trust your thoughts and opinions?
Do followers get inspired from a spark you provide that influences a decision they make weeks, months, or years later?
Followers as a primary metric wonโt go away, but in the coming years weโll likely see other metrics get adopted to make our social profiles more well-rounded to show the impact we make underneath the surface.
See you next week!
>200 subscribers
>200 subscribers
#342: AI in Crypto Marketing, the AI Agent Cambrian Explosion
๐ฃ๏ธ AI Agents will become the next marketing channel
#292: Why Web3 Loyalty Hasnโt Taken Off (Yet) by Tareq Nazlawy
๐ How do we maximize love and money for brands and IP through web3?
#330: The Evolution of Social Engagement Through NFTs
๐ Likes are meaningless. Mints are meaningful.
#342: AI in Crypto Marketing, the AI Agent Cambrian Explosion
๐ฃ๏ธ AI Agents will become the next marketing channel
#292: Why Web3 Loyalty Hasnโt Taken Off (Yet) by Tareq Nazlawy
๐ How do we maximize love and money for brands and IP through web3?
#330: The Evolution of Social Engagement Through NFTs
๐ Likes are meaningless. Mints are meaningful.
Share Dialog
Share Dialog
It's interesting to watch how new metrics of influence and engagement are discussed on social media, but sometimes it feels like this whole race for numbers is like a gambling game, where the outcome is always a bit unpredictable. I had some experience playing Plinko for Indian users on http://plinkostakeindia.com and on http://plinko1xbetindia.com โ and there too, a lot depends on luck and strategy, just like when you try to get more "Clout" or followers. In both areas, the result doesn't always reflect real effort or value, but the excitement keeps you going.
The use of recent data and case studies adds urgency to the discussion, underscoring the timely relevance of this piece
#367: MegaETH's Crossy Fluffle Game ๐ PLUS: Fantasy launches Clout and implications around influence https://paragraph.com/@tpan/367-megaeths-crossy-fluffle-game