Welcome to Below the Fold! The weekend update for premium TPan subscribers with (almost) premium content.What didn’t make the cutKingshipThis is a NF...

When I share my story of diving into the Web3 over the past 18+ months, I often bring up one of the moments of realization that my interest was more ...

A PSA from the White HouseSourceI’m going to copy and paste the TLDR. The bold emphasis is theirs. Sub-bullet points are mine.Boring for many, but it...

Announcement about premium subsWhen I introduced tipping subs in my 100th piece last week, I figured it’d be fun to make things a surprise since the ...

Welcome to Below the Fold! This is a weekend newsletter that consists of content that didn’t make the cut, what I’m thinking of writing about, and pe...

Awareness (ETH Merge)Alright, I’ve stayed pretty mum about the Ethereum Merge that will be happening in ~10 hours. Outside of an explainer of what th...

A Second Cup of ☕️Yesterday’s piece on Starbucks came out pretty quick due to the timing of the announcements and me live-typing what I think. There’...

AX - A fast food exampleIn yesterday’s post around the AX (Announcement Experience) framework, I made a hypothetical about McDonald’s dropping a fire...

For those that don’t know my backstory, I encourage you to read it here!Friday, August 19th, 6PMA (my fiancée) was driving us into the city to enjoy ...

Announcements. They come in many shapes and sizes. They get your attention. They have an air of importance. Some even have a bright red number next t...