haus is a streetwear collaborative inspired by underground skate culture. orchestrated by a collection of 6,969 NFT’s and operated with 69,690 $HAUS curation tokens.

we kicked things off with haus three years ago. we started by archiving and curating a ton of shit we found online. the focus from the start was always tasteful curation. a collection of content meant to invoke nostalgia in any viewer with ties to skate culture, rap music, or streetwear.

web3 by nature attracted many tourists and larps. we’ve seen countless attempts at tying nfts to streetwear through merchandise and irl items, but all ultimately resulted in a sad attempt to force culture that only a handful have lived over the last 20 years.

haus is the culmination of everything we’ve found tasteful in pop culture over the years, and the response to every sad attempt at cultural relevance we’ve discovered in web3.

haus is merely the brand - the “experiment” is the series of trials we plan to conduct with our community. our success lies in doing. never overthinking. doing what feels natural (for the right reasons) while continuing to fire from the hip, and maintaining the spontaneity that established the brand from the get-go.

there are ten recurring characters in the collection. they’re degenerates, with relatable backstories. we drew inspiration from classics like jet set radio, codename kids next door, and the boondocks, while establishing the overall aesthetic we wanted to go with for the whole crew.

we wanted there to be at least one character in the crew for everyone to identify with.

we took our time perfecting the traits in the collection. there’s 355 in total. the inspiration comes from different avenues ranging from star trek to ato boldon’s oakley shades in the 2000 sydney olympics.

our main goal is avoiding the tacky clothing we’re used to seeing in web3, and so we prioritize production of unique designs that we could honestly envision ourselves wanting to wear irl.

we explored quite a bit before settling on a direction for our logos. we went through over 50 iterations before landing on the haus logo we use today. it was important for us to select a brand image both clean and versatile enough to look good on a wide range of products while maintaining a subtle form.

we plan on growing haus through different initiatives and campaigns. planting seeds beyond the screen, and making an impact at home (and irl).

every step will carry purpose and reason. nothing random, everything deeply accounted for, and intentional.

thanks for reading and WELCOME TO HAUS.

ALWAYS REMEMBER REAL LIFE IS JUST A NIGHTMARE YOU WAKE UP FROM WHEN YOU DIE.