Let’s imagine, for a minute, that you were a shopkeeper running a grocery store in the middle of a bustling sub-urban community. A customer comes up to you and asks for two items : a chocolatey malt-based drink, and a tube of minty fresh toothpaste. As soon as he requests these things, there is a high likelihood that you would have conjured up images of two distinctive brands in your mind. That, in a nutshell, is one of the main reasons that branding is so important to businesses. When it com...