WEB3 RADICALLY REDEFINES THE WAY UBIQUITOUS EVERGREEN IPS ARE CREATED, DISTRIBUTED AND SCALED.Blockchain shifts the power to creators and gives them back ownership and control of their audience. For the first time, fans have the opportunity to actively engage in building and becoming part of an IP. To unwrap the full potential of Web3-native IP in the form of virtual creators, this article will dive into three main points:The evolution of virtual creator IP: past vs. futureThe transformation ...