
Points have a point
gm! It’s hard to succinctly summarize 2023. A year that began with such negative media attention on crypto is ending with renewed enthusiasm for web3. The year is also ending with buzz and debate over the use of points in crypto apps, and Li has some instructive thoughts on the topic below. Crypto startups spent the year building, independent of external noise. And we spent it working to support them. After Li’s piece, you’ll find our most-read posts of the year and some of our favorite reads...
Progressive Ownership
gm to all the crypto builders and creators. In January 2020, Jesse published the influential Progressive Decentralization Playbook for building crypto apps. In the years since, through the ICO and airdrop eras, we’ve seen a proliferation of crypto apps—but have yet to see a winning model for how those crypto apps can distribute tokens to their users in a way that achieves sustained growth and retention. Now Jesse and Li think they’ve landed on one: progressive ownership. Read on for the full ...

Requests for Startups: Crypto Projects We'd Like to See in 2024
As soon as we returned to the office in the new year, we started talking about the projects we’d be thrilled to fund in 2024. Here are our requests for startups (RFS), spanning consumer payments UX, DeFi tooling, gaming, betting and prediction markets, and much more. We’re excited to see these areas get developed this year and beyond. And if you’re building in one of these areas—or working on other crypto ideas—please reach out: projects@variant.fund. Crypto payments infrastructure The opport...

Variant is a thesis-driven fund investing in crypto. Sharing ideas and thought leadership here from our newsletter.


Points have a point
gm! It’s hard to succinctly summarize 2023. A year that began with such negative media attention on crypto is ending with renewed enthusiasm for web3. The year is also ending with buzz and debate over the use of points in crypto apps, and Li has some instructive thoughts on the topic below. Crypto startups spent the year building, independent of external noise. And we spent it working to support them. After Li’s piece, you’ll find our most-read posts of the year and some of our favorite reads...
Progressive Ownership
gm to all the crypto builders and creators. In January 2020, Jesse published the influential Progressive Decentralization Playbook for building crypto apps. In the years since, through the ICO and airdrop eras, we’ve seen a proliferation of crypto apps—but have yet to see a winning model for how those crypto apps can distribute tokens to their users in a way that achieves sustained growth and retention. Now Jesse and Li think they’ve landed on one: progressive ownership. Read on for the full ...

Requests for Startups: Crypto Projects We'd Like to See in 2024
As soon as we returned to the office in the new year, we started talking about the projects we’d be thrilled to fund in 2024. Here are our requests for startups (RFS), spanning consumer payments UX, DeFi tooling, gaming, betting and prediction markets, and much more. We’re excited to see these areas get developed this year and beyond. And if you’re building in one of these areas—or working on other crypto ideas—please reach out: projects@variant.fund. Crypto payments infrastructure The opport...
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Variant is a thesis-driven fund investing in crypto. Sharing ideas and thought leadership here from our newsletter.

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For the last three months, everyone at Variant had the pleasure of working closely with a special group of early-stage crypto founders as part of our first ever Variant Founder Fellowship (VFF). We wrapped the program in September with two incredible Demo Days, and we’re putting the spotlight on our ‘graduates’ in this issue.
Read on to learn more about the fellowship, meet the fellows and their exciting projects, hear some of the wisdom they received from our stacked speaker lineup, and see the special graduation NFT by artist Ix Shells.
Know a crypto builder who needs to see this? Forward this and tell them to subscribe.
—Dan Roberts, Editor in Chief
Li Jin, Medha Kothari, Alli Pope
Variant is always looking for ways to catalyze more innovation and exploration in crypto at the early stages.
While there are many startup accelerator programs out there, we felt early-stage web3 founders needed a tailored curriculum that deals with topics unique to them, including incentive design, community building, and protocol architecture.
Thus, the Variant Founder Fellowship (VFF) was born: a 12-week, cohort-based educational program for early-stage founders in crypto.
From nearly 400 applications, we welcomed just 24 projects. These founders spent the summer putting their business plans through the paces, from crafting go-to-market strategies to mapping out back-end infrastructure.
Our extensive Variant Network meant the fellows had access to exclusive guest lectures and firesides from some of the top players in the space: Uniswap founder Hayden Adams went in-depth about building at the product and protocol levels; former Polygon president Ryan Wyatt spoke candidly about business development tactics; former Eventbrite chief product officer Casey Winters unpacked best practices from web2 growth and onboarding; and half a dozen prominent founders dove into emerging infrastructure considerations.
VFF fellows brainstormed with each other, the Variant investment team, and our portfolio founders, receiving feedback that helped them reevaluate and strengthen their projects.
The experience culminated in our first-ever VFF Demo Days on September 6 and 7. Below, you can watch each project’s demo and learn more about what they’re building.
If you’re interested in applying to join our next VFF cohort, stay updated here.
Congrats again to our 2023 fellows! 📣 Roll call: Capsule (Stephanie Carroll, Frankie Li); Chroma (Jack Longarzo, Tim van Scherpenzeel, Aaron Xie); Clave (Doğan Alpaslan); Dawn (Isaac Rodriguez, Tom Waite); Digito (Amhed Herrera); Doormat (Trevor Aron); Forum (Peter Ferguson,
Watch this playlist of all their Demo Day presentations:
And check out the cryptonative graduation gift our fellows received: this custom NFT by the artist Ix Shells.
A special Q&A with the artist is coming soon here on our Mirror.
Actionable advice from our VFF speaker sessions
Uniswap Founder Hayden Adams: Product vs Protocol
Uniswap founder Hayden Adams on why protocol builders should tackle UI themselves, when to add new features, and how to release an “anti-hype” project.
Applying Lessons from Web2 to Unlock Web3 Product Growth: Casey Winters
Pinterest, Grubhub, and Eventbrite alum Casey Winters discusses product-market fit, growth loops, and onboarding—and how to apply them in web3.
What Brand Marketing Can and Can’t Do in Web3: Ryan Wyatt
Former Polygon Labs President Ryan Wyatt speaks candidly about the advantages and pitfalls of brand marketing partnerships in web3.
Rethinking Decentralized Trust: EigenLayer’s Sreeram Kannan
EigenLayer's Sreeram Kannan talks about creating infrastructure around decentralized trust, what it takes to hyperscale, and why new L1s don’t solve every problem.
Denis Nazarov Holds Up a Mirror to Onchain Brands
Mirror CEO Denis Nazarov explains how web3 brands can use NFTs to turn passive audiences into active communities.
Shane Mac Has a Message to Deliver (via Your Blockchain Wallet)
XMTP co-founder Shane Mac shares his vision for the web3 wallet as a messaging hub.
Recruiting and Hiring for Early-Stage Web3 Startups: OpenSea’s Calder Zwerling
OpenSea's Calder Zwerling shares how to take your recruiting and hiring process from stressful to strategic.
Case Studies in Psychological Ownership: Li Jin
Variant's Li Jin argues that web3 apps must make their earliest users feel like owners—not just tokenholders.
Watch more speaker sessions here.
We welcome your input and replies on Twitter.
Jesse is pondering how protocols can share revenue with users:
Alana is thinking aloud about the Nouns fork and potential challenges:
Mason is categorizing the creator economy:
Thanks for reading and subscribing, and see you next issue.
Disclaimer: This post is for general information purposes only. It does not constitute investment advice or a recommendation or solicitation to buy or sell any investment and should not be used in the evaluation of the merits of making any investment decision. It should not be relied upon for accounting, legal or tax advice or investment recommendations. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by Variant. While taken from sources believed to be reliable, Variant has not independently verified such information. Variant makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This post reflects the current opinions of the authors and is not made on behalf of Variant or its Clients and does not necessarily reflect the opinions of Variant, its General Partners, its affiliates, advisors or individuals associated with Variant. The opinions reflected herein are subject to change without being updated.
For the last three months, everyone at Variant had the pleasure of working closely with a special group of early-stage crypto founders as part of our first ever Variant Founder Fellowship (VFF). We wrapped the program in September with two incredible Demo Days, and we’re putting the spotlight on our ‘graduates’ in this issue.
Read on to learn more about the fellowship, meet the fellows and their exciting projects, hear some of the wisdom they received from our stacked speaker lineup, and see the special graduation NFT by artist Ix Shells.
Know a crypto builder who needs to see this? Forward this and tell them to subscribe.
—Dan Roberts, Editor in Chief
Li Jin, Medha Kothari, Alli Pope
Variant is always looking for ways to catalyze more innovation and exploration in crypto at the early stages.
While there are many startup accelerator programs out there, we felt early-stage web3 founders needed a tailored curriculum that deals with topics unique to them, including incentive design, community building, and protocol architecture.
Thus, the Variant Founder Fellowship (VFF) was born: a 12-week, cohort-based educational program for early-stage founders in crypto.
From nearly 400 applications, we welcomed just 24 projects. These founders spent the summer putting their business plans through the paces, from crafting go-to-market strategies to mapping out back-end infrastructure.
Our extensive Variant Network meant the fellows had access to exclusive guest lectures and firesides from some of the top players in the space: Uniswap founder Hayden Adams went in-depth about building at the product and protocol levels; former Polygon president Ryan Wyatt spoke candidly about business development tactics; former Eventbrite chief product officer Casey Winters unpacked best practices from web2 growth and onboarding; and half a dozen prominent founders dove into emerging infrastructure considerations.
VFF fellows brainstormed with each other, the Variant investment team, and our portfolio founders, receiving feedback that helped them reevaluate and strengthen their projects.
The experience culminated in our first-ever VFF Demo Days on September 6 and 7. Below, you can watch each project’s demo and learn more about what they’re building.
If you’re interested in applying to join our next VFF cohort, stay updated here.
Congrats again to our 2023 fellows! 📣 Roll call: Capsule (Stephanie Carroll, Frankie Li); Chroma (Jack Longarzo, Tim van Scherpenzeel, Aaron Xie); Clave (Doğan Alpaslan); Dawn (Isaac Rodriguez, Tom Waite); Digito (Amhed Herrera); Doormat (Trevor Aron); Forum (Peter Ferguson,
Watch this playlist of all their Demo Day presentations:
And check out the cryptonative graduation gift our fellows received: this custom NFT by the artist Ix Shells.
A special Q&A with the artist is coming soon here on our Mirror.
Actionable advice from our VFF speaker sessions
Uniswap Founder Hayden Adams: Product vs Protocol
Uniswap founder Hayden Adams on why protocol builders should tackle UI themselves, when to add new features, and how to release an “anti-hype” project.
Applying Lessons from Web2 to Unlock Web3 Product Growth: Casey Winters
Pinterest, Grubhub, and Eventbrite alum Casey Winters discusses product-market fit, growth loops, and onboarding—and how to apply them in web3.
What Brand Marketing Can and Can’t Do in Web3: Ryan Wyatt
Former Polygon Labs President Ryan Wyatt speaks candidly about the advantages and pitfalls of brand marketing partnerships in web3.
Rethinking Decentralized Trust: EigenLayer’s Sreeram Kannan
EigenLayer's Sreeram Kannan talks about creating infrastructure around decentralized trust, what it takes to hyperscale, and why new L1s don’t solve every problem.
Denis Nazarov Holds Up a Mirror to Onchain Brands
Mirror CEO Denis Nazarov explains how web3 brands can use NFTs to turn passive audiences into active communities.
Shane Mac Has a Message to Deliver (via Your Blockchain Wallet)
XMTP co-founder Shane Mac shares his vision for the web3 wallet as a messaging hub.
Recruiting and Hiring for Early-Stage Web3 Startups: OpenSea’s Calder Zwerling
OpenSea's Calder Zwerling shares how to take your recruiting and hiring process from stressful to strategic.
Case Studies in Psychological Ownership: Li Jin
Variant's Li Jin argues that web3 apps must make their earliest users feel like owners—not just tokenholders.
Watch more speaker sessions here.
We welcome your input and replies on Twitter.
Jesse is pondering how protocols can share revenue with users:
Alana is thinking aloud about the Nouns fork and potential challenges:
Mason is categorizing the creator economy:
Thanks for reading and subscribing, and see you next issue.
Disclaimer: This post is for general information purposes only. It does not constitute investment advice or a recommendation or solicitation to buy or sell any investment and should not be used in the evaluation of the merits of making any investment decision. It should not be relied upon for accounting, legal or tax advice or investment recommendations. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by Variant. While taken from sources believed to be reliable, Variant has not independently verified such information. Variant makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This post reflects the current opinions of the authors and is not made on behalf of Variant or its Clients and does not necessarily reflect the opinions of Variant, its General Partners, its affiliates, advisors or individuals associated with Variant. The opinions reflected herein are subject to change without being updated.
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