by Manolis Perrakis, Innovation Director, XYZ As with many technological breakthroughs in their relative infancy, artificial intelligence polarises opinion among marketers. Some are inspired by its capabilities and potential, while others perceive it as a professional threat or parlour trick. In particular, there’s been widespread speculation about how large language models (LLMs) such as ChatGPT could revolutionise everything, everywhere, following recent demonstrations of their capabilities...