Tl;Dr Google’s ad-driven search dominates, but ChatGPT’s ad-free, conversational search is growing. Traditional SEO isn’t going away yet; search engines and AI will coexist, serving different needs. AEO (Ask Engine Optimisation) focuses on crafting AI-friendly, question-driven content. Key AEO strategies: anticipate user questions, optimise for AI crawling, and prioritise relevance over keywords. A disruptive shift in Search Marketing? What if the future of search didn’t involve countless Googl