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Welcome to another weekly web3 marketing roundup covering the latest trends and strategies driving growth and innovation in the web3 space and not only.
Coinbase has tokenized its financial earnings reports as NFTs.
In a unique move that may inspire other brands Coinbase is now allowing users to mint commemorative tokens each quarter.
The Glenlivet, a Scotland-based distillery, leverages NFTs and AI to sell its 50-year-old whisky collection "The twelve elements".
Through blockchain technology, each bottle priced at $43,000, comes with a "digital certificate" of authenticity, facilitating traceability and provenance.
The design of each label is generated by AI representing the 12 elements of the whisky's craft.
Solana Mobile's Chapter 2 smartphone hits 100,000 preorders in under 30 days, ensuring production.
Priced at $450 during the promotional period, preorders will close soon. Successor to Saga, Chapter 2 offers a more affordable option, with shipping expected in the first half of 2025. Additionally, each phone will come with NFTs to incentivize and reward contributors in the Solana ecosystem.
The UK's Financial Conduct Authority (FCA) has been cracking down on cryptocurrency ads, giving out 450 warnings to firms for violating regulations in the last three months of 2023.
This crackdown follows the FCA's increased scrutiny of crypto ads over the past two years, with warnings making up about 20% of all alerts issued in 2023.
The FCA has even prohibited one unnamed firm from promoting crypto products indefinitely.
Last week's top stories in Web3 Marketing: 1️⃣ Coinbase tokenized its earnings reports as NFTs. 2️⃣ A Whisky collection uses NFT and AI. 3️⃣ Solana Mobile's Chapter2 hits 100K preorders. 4️⃣ UK's FCA issued 450 warnings on crypto ads in Q4 23. https://paragraph.xyz/@web3-marketing/nft-earning-whisky