Welcome to the weekly web3 marketing roundup covering the latest trends and strategies driving growth and innovation in the web3 space and not only.

1. ENS and GoDaddy have teamed up to link domains and Web3 addresses. The partnership enables GoDaddy users to link their current domain names with Ethereum-based addresses, facilitating access to Web3 applications.
   

   

2. Magic Eden announces the Creator's Alliance with the objective of leading NFT projects to establish a sustainable royalty framework and empower creators within the NFT ecosystem.
   
   Partnering with industry giants like Yuga Labs, Pudgy Penguins, Azuki, Doodles and more Magic Eden aims to create a sustainable ecosystem where creators can earn royalties and build revenue streams.

3. Crypto.com's strategic partnerships with Formula 1 (F1) and the Ultimate Fighting Championship (UFC) have significantly contributed to its user base expansion.
   
   Eric Anziani, Crypto.com's chief operating officer, noted that market surveys carried out by the exchange indicate its global awareness ranks highly in terms of brand recognition from a retail cryptocurrency user perspective.

   

   
   “For a brand to be built in just a couple of years is very difficult and very challenging to maintain. Staying top of mind for users is very challenging, and I think those investments have clearly paid off”.

4. Disney is set to acquire a $1.5 billion stake in Epic Games as part of a collaboration to develop a joint metaverse.

   

   This metaverse will feature Disney's iconic intellectual properties and leverage the existing Fortnite platform, providing users with opportunities to interact with beloved Disney, Pixar, Marvel, Star Wars, and Avatar characters and stories.
   
   The move marks Disney's significant entry into the gaming world and represents a renewed effort to establish a presence in the metaverse after previous setbacks.

5. Victoria VR Aims to Be the First Crypto-Related App for Apple's Vision Pro, integrating Web3 technology for an immersive gaming experience.

   

   
   Despite potential App Store policy issues, it aims to incentivize active user engagement and a blockchain-based economy, promising rewards and revenue sharing within its metaverse.
   
   The app will be released in the second quarter with the VR token's value increasing by nearly 60% in the hours after the announcement.