THE MYTH.Let’s dive right in with the biggest misconception new founders or product managers make; thinking that the value is in today’s features and attributes. CONTEXT: THE CASE OF TWITTER This is often the case in apps, software, and tech-based products as features are the go-to marketing tactic. Look at services such as Twitter and Netflix at the moment. They have been under scrutiny from investors and critics regarding their stagnant users/revenue growth for a while now. Mostly because t...