It is reported that Walmart acquired zeekit, a virtual clothing trial start-up company, in May last year, and launched the trial function of virtual models by using zeekit’s artificial intelligence technology. This function is currently in the testing stage. Consumers can click the function of “choose my model” on Walmart’s website and application to select models similar to their appearance and body shape, so that consumers can more easily replace them and understand what clothes look like on their body.

At present, there are 50 kinds of virtual models for consumers to choose, ranging from 157cm to 182cm in height and XS to XXXL in size. Walmart said that as the technology matures, it will continue to increase the options of virtual models, and plans to launch 70 new virtual models in the next week to give consumers more choices in size, skin color and even hair color.

In fact, when Walmart acquired zeekit, it revealed that it would launch a social sharing function that would allow friends to provide feedback on virtual fitting. It is unknown whether this function will be gradually launched with the update of virtual model fitting function.