The rise of social mediaThe first social media platform I joined was The Facebook in 2005. Back then the platform was restricted to a select group of universities. It was exclusive. And this exclusivity made it popular. Everyone wanted to be on Facebook. My cousin, who was at another university not yet on the network, complained about how he had to ‘slum it’ on MySpace. He wanted to be on Facebook so badly that years later he ended up working for the company Over time Facebook became more and...