Beginner's Guide to Inscription (EVM)
Recently, BRC-20 is gaining insane traction and there is an Inscription exploding on various chains. Inscription refers to the process of embedding information, often cryptographic signatures, within transactions or smart contracts. Unlike ERC-20, where tokens are issued and distributed based on existing smart contracts, Inscription tokens are deployed, minted, and transferred by storing data values in transaction messages (input data) through self-transactions. However, the concept of Inscri...
Beginner's Guide to Inscription (EVM) - KR
최근 BRC-20이 핫한데, 이에 맞춰 다양한 체인들에서 Inscription 붐이 일어나고 있습니다. Inscription은 트랜잭션 또는 스마트 컨트랙트 내에 정보를 삽입하는 프로세스를 의미합니다. 기존 스마트 컨트랙 기반으로 토큰의 발행과 유통이 되었던 ERC-20과 다르게 Inscription 토큰들은 트랜잭션 메시지(imput data)에 데이터 값을 self transaction을 통해 저장하는 형태로 토큰의 deploy, mint, transfer가 이루어집니다. 그러나 Inscription이라는 개념은 매우 생소하고, 실제로 혼란스럽습니다. 혹자는 ERC-20을 두고 왜 이런 방식을 선택하는지 이야기하기도 하죠. 다만 개인적으로 Inscription의 매력은 누구에게나 공평하다는 점이라고 생각합니다. 이런 특징은 밈코인에서 장점이 도드라집니다. 밈 코인의 가장 큰 리스크는 팀이 유동성을 마음대로 조작하거나, 나도 모르는 사이에 판매되었거나 분배되었던 팀과 제 3자...
Web3 Marketing Overview (KR)
지난 NFT Bull Market에서의 마케팅은 주로 한정된 수량의 NFT를 판매하고 2차 시장의 거래량과 FP를 높이는 것에 초점이 맞춰졌습니다. 그리고 이러한 성과는 FP와 Volume으로 성공과 실패가 판가름되었습니다. 하지만 실질적인 제품이 출시되고 Web3(NFT, 토큰 등)가 하나의 레이어로 들어감에 따라, 앞으로의 Web3 마케팅에서는 새로운 사용자를 확보하고 제품을 성장시키는 것이 주요한 과제가 될 것이라 생각합니다..우리는 더이상 이런 시대에 살고있지 않습니다.다시 말해, NFT에서 Product로 관점이 전환되며 FP, Volume이 아닌 LTV>CAC를 만들어내는 Growth 관점에서의 Web3 마케팅 전략에 대한 고민이 필요합니다.LTV : Life Time Value의 약자로 한 명의 고객이 고객으로 남아 있는 기간 동안 결제하는 총금액을 의미함 CAC : Customer Acquisition Cost의 약자로 고객을 확보하기 위해 드는 비용을 뜻함이와 ...
Beginner's Guide to Inscription (EVM)
Recently, BRC-20 is gaining insane traction and there is an Inscription exploding on various chains. Inscription refers to the process of embedding information, often cryptographic signatures, within transactions or smart contracts. Unlike ERC-20, where tokens are issued and distributed based on existing smart contracts, Inscription tokens are deployed, minted, and transferred by storing data values in transaction messages (input data) through self-transactions. However, the concept of Inscri...
Beginner's Guide to Inscription (EVM) - KR
최근 BRC-20이 핫한데, 이에 맞춰 다양한 체인들에서 Inscription 붐이 일어나고 있습니다. Inscription은 트랜잭션 또는 스마트 컨트랙트 내에 정보를 삽입하는 프로세스를 의미합니다. 기존 스마트 컨트랙 기반으로 토큰의 발행과 유통이 되었던 ERC-20과 다르게 Inscription 토큰들은 트랜잭션 메시지(imput data)에 데이터 값을 self transaction을 통해 저장하는 형태로 토큰의 deploy, mint, transfer가 이루어집니다. 그러나 Inscription이라는 개념은 매우 생소하고, 실제로 혼란스럽습니다. 혹자는 ERC-20을 두고 왜 이런 방식을 선택하는지 이야기하기도 하죠. 다만 개인적으로 Inscription의 매력은 누구에게나 공평하다는 점이라고 생각합니다. 이런 특징은 밈코인에서 장점이 도드라집니다. 밈 코인의 가장 큰 리스크는 팀이 유동성을 마음대로 조작하거나, 나도 모르는 사이에 판매되었거나 분배되었던 팀과 제 3자...
Web3 Marketing Overview (KR)
지난 NFT Bull Market에서의 마케팅은 주로 한정된 수량의 NFT를 판매하고 2차 시장의 거래량과 FP를 높이는 것에 초점이 맞춰졌습니다. 그리고 이러한 성과는 FP와 Volume으로 성공과 실패가 판가름되었습니다. 하지만 실질적인 제품이 출시되고 Web3(NFT, 토큰 등)가 하나의 레이어로 들어감에 따라, 앞으로의 Web3 마케팅에서는 새로운 사용자를 확보하고 제품을 성장시키는 것이 주요한 과제가 될 것이라 생각합니다..우리는 더이상 이런 시대에 살고있지 않습니다.다시 말해, NFT에서 Product로 관점이 전환되며 FP, Volume이 아닌 LTV>CAC를 만들어내는 Growth 관점에서의 Web3 마케팅 전략에 대한 고민이 필요합니다.LTV : Life Time Value의 약자로 한 명의 고객이 고객으로 남아 있는 기간 동안 결제하는 총금액을 의미함 CAC : Customer Acquisition Cost의 약자로 고객을 확보하기 위해 드는 비용을 뜻함이와 ...
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Song Tech is a market for songs built on BASE with a model similar to Friend Tech, where users can mint songs by submitting Spotify links.
Currently, there are only 500 songs listed in Phase 2, with plans to extend to 1000 songs in Phase 3.
User pay 0.001 ETH fee to mint a song
Price will be determined using linear bonding curve following equation below;
Y = X * 0.001

When song is traded, total 10% fee will be charged and 5% goes to holders and 5% goes to the artist and no platform fee.
Interesting part is that artist fee will be automatically accumulated to self custodial wallet and let them claim through logging into Spotify account.
Within 5 days since launch, Song Tech made following tractions 👇
Generated 131 ETH volume
791 Traders
Generated 9.176 ETH fees
4.236 ETH Distributed to users

Let’s take a look how they are performing. There’s 4 action recognized at the song tech smart contract
https://basescan.org/address/0xde67d94c349960cf80625bfe762aae9428844763
Buy
Sell
Claim
Submit song - Revenue comes from here
Smart contract data was quite hard for me to analyze as most of the actions are held through internal transactions where it requires preprocessing
Anyway, I was able to classify and figure out following data.
Full Dashboard 👇
https://dune.com/wisekim_eth/song-tech
Transactions

Unique wallet (Buy & Sell)

Inflow & outflow (ETH and count)

Revenue

Accumulated Fees

Fees Claimed

The early traction of Song Tech was indeed impressive, but it appears that its momentum is slowing down. Continuous growth will require additional features or catalysts, such as implementing point distribution similar to Friend Tech. It seems that Phase 3 might launch soon, or the platform might introduce a fee as they have reached their revenue cap based on the current business model.
Traders are being strategic, with 46.2% of total fees already claimed. Assuming 50% of these fees go to the artists, it's evident that a significant portion is being collected. The fee composition indicates high selling pressure, but this is likely due to stagnation in buyer growth. Introducing new songs could attract both new and existing buyers, encouraging them to invest in the platform.
One major downside is that artists can close the market if they don't want their songs to be traded. This poses a significant risk for projects operating in this space. To ensure sustained success, Song Tech needs to address these challenges and capitalize on its attractive concept.
It's crucial to note that only 5 days have passed since the launch, making it premature to determine the project's success or failure. However, the concept itself is appealing, and there is substantial room for growth when comparing transaction volumes with other Social-Fi projects.
Song Tech is a market for songs built on BASE with a model similar to Friend Tech, where users can mint songs by submitting Spotify links.
Currently, there are only 500 songs listed in Phase 2, with plans to extend to 1000 songs in Phase 3.
User pay 0.001 ETH fee to mint a song
Price will be determined using linear bonding curve following equation below;
Y = X * 0.001

When song is traded, total 10% fee will be charged and 5% goes to holders and 5% goes to the artist and no platform fee.
Interesting part is that artist fee will be automatically accumulated to self custodial wallet and let them claim through logging into Spotify account.
Within 5 days since launch, Song Tech made following tractions 👇
Generated 131 ETH volume
791 Traders
Generated 9.176 ETH fees
4.236 ETH Distributed to users

Let’s take a look how they are performing. There’s 4 action recognized at the song tech smart contract
https://basescan.org/address/0xde67d94c349960cf80625bfe762aae9428844763
Buy
Sell
Claim
Submit song - Revenue comes from here
Smart contract data was quite hard for me to analyze as most of the actions are held through internal transactions where it requires preprocessing
Anyway, I was able to classify and figure out following data.
Full Dashboard 👇
https://dune.com/wisekim_eth/song-tech
Transactions

Unique wallet (Buy & Sell)

Inflow & outflow (ETH and count)

Revenue

Accumulated Fees

Fees Claimed

The early traction of Song Tech was indeed impressive, but it appears that its momentum is slowing down. Continuous growth will require additional features or catalysts, such as implementing point distribution similar to Friend Tech. It seems that Phase 3 might launch soon, or the platform might introduce a fee as they have reached their revenue cap based on the current business model.
Traders are being strategic, with 46.2% of total fees already claimed. Assuming 50% of these fees go to the artists, it's evident that a significant portion is being collected. The fee composition indicates high selling pressure, but this is likely due to stagnation in buyer growth. Introducing new songs could attract both new and existing buyers, encouraging them to invest in the platform.
One major downside is that artists can close the market if they don't want their songs to be traded. This poses a significant risk for projects operating in this space. To ensure sustained success, Song Tech needs to address these challenges and capitalize on its attractive concept.
It's crucial to note that only 5 days have passed since the launch, making it premature to determine the project's success or failure. However, the concept itself is appealing, and there is substantial room for growth when comparing transaction volumes with other Social-Fi projects.
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