That's where digital pioneers such as .ART are making their presence felt. With less to lose, the potential for gain is that much greater, said Kasimov. "Change often comes from the bottom up, with the artists themselves and the creative class in general: building the infrastructure of digital consumption," he explained, pointing to the daily records in sales of NFT works being set by individual artists.

.ART is poised to be the bridge between the traditional world of galleries, museums, auction houses and individual artists looking to join the cultural shift set in motion by NFTs. It provides them with a one-stop shop for low-cost domain name registry and free website building, as well as simple, direct connections to blockchain platforms such as the Ethereum Naming Service and NFT minting services—both key in the new sharing