Hi DOers!!

All good in the hood?

Last week I’ve introduced you to the Web3 Marketing and this week I’d like to share with you some examples of marketing strategies that can be applied to Web3 Projects!!

Take a look below and let’s brainstorm them next week in the Marketing Guild wekly call??

Web3 Marketing strategy 1:

Problem: Likes and comments on socials are essential for brands, but so far, there weren't any easy solutions to reward consumers for engaging in the comments in a secure and scalable way.

Solution:

[ ] Create your brand's social token in minutes.

[ ] Ask consumers to engage with your latest post, share their thoughts and their wallet address in the comments.

[ ] Use the “Drop your ENS” Coinvise’s tool and reward all the consumers who engaged by sending them tokens in one click.

Web3 Marketing strategy 2: Problem: Loyal customers are essential for brands, but they do not have many solutions except "Loyalty programs" to retain them.

Solution:

[ ] Create a brand token in minutes

[ ] Create a Liquidity Pool (meaning - give a financial value to the token)

[ ] Put the marketing budget into the Liquidity Pool. It will increase the demand and, therefore, the price.

[ ] It sends a signal to consumers that the more they engage with the brands, earn tokens and hold them, the more chance they have to get rewarded by the brand over the long term.

[ ] Alternative: By allocating the marketing budget to constantly create new experiences for consumers in their own economy, brands will make more people want to join their economy (by buying the token or participating) - resulting in increasing the value of the token and the loyalty of consumers.

Web3 Marketing strategy 3: Problem: It can be expensive for brands to try with such innovative technology.

Solution:

[ ] Create a Social Token

[ ] Create a Membership NFT with premium (but cheap to make) experiences

[ ] Build new experiences with the initial liquidity and increase the attractiveness of the brand

[ ] Airdrop tokens to early NFT holders (paying them back for their initial investment)

Web3 marketing strategy 4: Problem: Brands struggle to attract new members from a targeted audience

Solution:

[ ] Create a brand token in minutes

[ ] Find the list of your competitors' social tokens holders and export the list as a .csv

[ ] Send them some tokens to create awareness

[ ] Alternative: Allow only consumers holding at least two tokens from relevant brands to claim your tokens via a claimable page.

Conclusion Through tokens, brands can more easily foster a sustainable community (less spam)

Ensures members have skin in the game (not only passive members or commenters)

Incentivizes community members to make the overall community desirable to join over the long-term

The more desirable the community, the more valuable the token will be

With love,

Yakuza