I’ve been reading a lot lately about how to get products into AI answers: make the catalogue machine-readable, win a recommendation, show up when someone asks an agent what to buy. Useful. Also incomplete. What keeps coming back, from running a store and from looking at what actually converts, is simpler: human sales still pay the bills. Agents are excellent at drafting, researching, chasing status and keeping a board tidy. They are not excellent at owning a relationship, reading a room or cl...