I write about how to make better decisions with limited resources. Time, money, energy, options. And I write for myself as much as anyone else, because writing is how I figure out what I think.

The full essays live at yammie.net. Longer, deeper, the kind that takes a few days to write and a few years to settle. This is where the field notes land. Shorter. More immediate. The raw versions of the same ideas, and the links between them.

A bit about me: I studied economics, spent years leading marketing teams, and now run my own ventures across ecommerce, photography, and agentic AI. This newsletter is where those threads meet.

All photography images by me.