When others zig, you zag. When others are saying Twitter Spaces or LinkedIn is where to go for the most important crypto convos, you go to Snapchat, own it like a boss, and deliver outsized value no one else can touch. Good brands do things that are proven to work. But legendary brands? They break all the rules and do the opposite of what everyone says. Legends don’t care about markets, floors, selling out their collections, putting up a website, or building their discord server. Because they ignore all standard advice, they can deliver unique experiences to customers/holders that no one else can provide. They welcome copycats so they can become their leader. Legends give it all away and beg others to copy them. Amateurs follow web3. Legends are web3. Choosr