In our session 8 in BRBBootcamp, we had the privilege of learning from Richa Joshi, the marketing leader at Push. She shared powerful insights into community marketing, guiding us on how to grow any project from the ground up. This blog will cover the key takeaways from the session and provide a structured approach to empower communities through Web3 marketing.

Richa began by getting to know the profiles of everyone in the room, noting that most were technically inclined. She emphasized the importance of re-learning marketing from a community perspective, especially when starting from scratch.

Hackathons and Feedback: If you have a good idea, participating in hackathons and getting feedback from other founders is a great start. These events also provide mentorship opportunities and help build a network of potential co-founders.

• Networking and Mentorship: Engaging in mentorship can help you build a network of potential co-founders who can assist in the future.

• Share Journeys and Successes: Whether the news is small or significant, share it consistently. This transparency is valuable, impacts others, and helps grow your audience.

• Authenticity: Be yourself and authentic to connect with people organically. Authenticity helps in building genuine connections and trust within the community.

Richa highlighted the importance of being bold and asking for help. Engaging with the community and seeking feedback can provide valuable insights and foster stronger connections.

• Treat Your Early Community with Love: The first members of your community are special. They share your idea, validate it, and help you grow. Always interact with them and share updates.

• Persistence: Be persistent and do not overthink your journey. Consistency and perseverance are key to building a strong community.

Richa stressed that building a product is not the same as building a startup. Sharing your project in communities like Gitcoin Grant can provide excellent feedback and add value to the community, fostering growth and appreciation.

During the break, we brainstormed ideas for announcing a project like a partnership with MetaMask. The strategies discussed included:

• Video Teaser with Fox Exploring the DApp: Create a teaser video to build anticipation before the official announcement.

• Press Release: Prepare and distribute a press release to announce the partnership.

• Webinar or AMA with MetaMask Representative: Organize a live session to discuss the partnership and answer community questions.

• Blog Creation: Write a detailed blog post explaining the partnership and its benefits.

• Newsletter and Email Campaign: Inform your subscriber list about the partnership through a well-crafted newsletter and targeted email campaign.

We also emphasized the importance of having these announcements shared on MetaMask's social media channels to leverage their reach for growth. Different platforms like Instagram, TikTok, Reddit, and LinkedIn were considered for maximum exposure.

Richa outlined the essentials of designing a campaign:

1. User Persona: Identify your target audience, their location, and the platforms they use. Craft a narrative that aligns with their interests and includes calls to action.

2. Campaign Objectives: Define the campaign's goals, set metrics (KPI), and establish targets like blog views and Twitter engagement.

3. Campaign Phases: Plan the different phases of the campaign—pre-launch, launch, and post-launch—along with the activities for each stage.

4. Execution and Metrics: Execute the campaign, store metrics, and evaluate results post-mortem.

• Notion: Helps in managing and organizing campaigns, tasks, and timelines effectively.

• Metrics Tracking: Store and analyze campaign metrics to evaluate performance and make data-driven decisions.

• Social Media: Use organic social media posts for small news updates to maintain engagement without incurring costs.

• Paid Promotions: Allocate a budget for major announcements to gain wider coverage.

  • Platforms: Consider promoting on CoinDesk, Cointelegraph and CryptoNews for broader reach.

• Campaign Planning: Ensure your campaign planning aligns with your overall roadmap to maintain consistency and proper traction, especially for pre-launch posts.