What technology benefits more than 3 Billion people for 80% of their waking hours every single day? Web 2.0. Web 2.0, coined as such by O’Reilly and others between 1999 and 2004, moved the world on from static desktop web pages designed for information consumption and served from expensive servers to interactive experiences and user-generated content that brought us Uber, AirBnB, Facebook and Instagram. The rise of Web 2.0 was largely driven by three core layers of innovation: mobile, social ...