“Luck is not a business model” — Anthony Bourdain

Getting lucky, or going viral, means you capture a lot of attention in a short time but it does not accurately reflect the long term viability of your business.

The dopamine of going viral makes you chase those attention highs and essentially attempting to capture attention for attentions sake.

Instead you should work to make your success appear to be lucky by focusing on fundamentals that will support sustainable growth.

Your ability to consistently deliver value will create more value for yourself and others.