Both. A self-custody version of Coinbase could be the best pmf and help onboard users to the social features. The social piece is great, but I don't think there are enough people disillusioned with their web2 apps yet. It's harder to recruit users who are happy with their existing options. The crypto community gets excited over new innovations and projects in crypto related sectors. They will hop chains and download new apps for the right experience. It might be easier to wow this group and turn them into ambassadors for the product.