initial response to the new @farcaster logo it looks like a purple volcano… purpcano i don’t mind the purpcano and i like that it was forged in a fortnight but the big brand issue was never the logo it’s always been the name @base.base.eth for example is a 20x better name it’s not a verbal mystery it’s because B is a plosive! plosives are explosive and propulsive crypto is vying for explosive growth babies say B words (voiced bilabial plosives) long before they utter an F word the soft truth is that fricatives are far too fickle for the now fricative starts can sometimes be saved by strong succeeding plosives e.g. faceBOOK a plosive iamb but FAR-cas-ter is a hopelessly doomed dactylic fricative fricatives produce sound by constricting the vocal tract and there’s no counteracting explosion in the two terminal syllables…so it withers and goes out in a whisper notice how you constrict your vocal tract whenever you pronounce farcaster that’s an enfeebling feeling notice how your lips explode with the air of grandeurs whenever you say BASE farcaster must be renamed