There’s so much in Consumer Trends 2026 for Investors, Brand Builders & Creators, it feels like a cultural rewrite: - Top 10% drive ~50% of all spending - x.com/tiktok Shop is bigger than x.com/Sephora - 200K+ creators moving product - 43% of young adults want brand built specifically for them - Broke consumer is trading up - AI analysis = everyday behavior Full report -