The Murky Picture for Growth
For most of the past 15 years, the playbook for growing a consumer product was close to a science. We saw this up close at Hulu, Crunchyroll, and HBO Max. Each of those companies scaled by investing in similar growth functions:Audience development: growing followers and engagement on all social platforms, aimed at driving awareness and affinity for our brands.Lifecycle comms: using low-cost channels, like email & product notifications, to communicate with our "owned" audience to drive engagem...
The Murky Picture for Growth
For most of the past 15 years, the playbook for growing a consumer product was close to a science. We saw this up close at Hulu, Crunchyroll, and HBO Max. Each of those companies scaled by investing in similar growth functions:Audience development: growing followers and engagement on all social platforms, aimed at driving awareness and affinity for our brands.Lifecycle comms: using low-cost channels, like email & product notifications, to communicate with our "owned" audience to drive engagem...
The Casino is Eating the Computer
Casino apps are winning in crypto. Computer apps are struggling. Why? And is the Computer vision still worth building toward?
The Casino is Eating the Computer
Casino apps are winning in crypto. Computer apps are struggling. Why? And is the Computer vision still worth building toward?
Are Coins Better at Enabling Patronage?
Below is the first in a series of posts that explores the best critiques on coins as a way to help writers get paid, and how that dovetails into some compelling opportunities and areas we'd love to experiment.
Are Coins Better at Enabling Patronage?
Below is the first in a series of posts that explores the best critiques on coins as a way to help writers get paid, and how that dovetails into some compelling opportunities and areas we'd love to experiment.
Mixing Coins & NFTs: Can Patronage and Speculation Coexist?
We look at how coins and limited-edition NFTs could combine to find the right balance of patronage and self-expression in a new, compelling way.
Mixing Coins & NFTs: Can Patronage and Speculation Coexist?
We look at how coins and limited-edition NFTs could combine to find the right balance of patronage and self-expression in a new, compelling way.
Can Microtransactions Work?
In this post, we look at the challenge of coins at a post-level, and scratch the surface on the types of experimentation we may see moving forward.
Can Microtransactions Work?
In this post, we look at the challenge of coins at a post-level, and scratch the surface on the types of experimentation we may see moving forward.
The Renaissance of Media
Hello friends, Some personal updates from the past few months: I took some time off after leaving Substack and traveled around Japan; then Dee and I eloped at the Santa Barbara Courthouse and celebrated with family over the holidays; and now we’re preparing for a cross-country move to Charleston, SC. On the work side, I’m working with my friend Chirag on a new way to help individuals and small teams grow their media business. For those with a solid foundation and momentum, we’re exploring way...
The Renaissance of Media
Hello friends, Some personal updates from the past few months: I took some time off after leaving Substack and traveled around Japan; then Dee and I eloped at the Santa Barbara Courthouse and celebrated with family over the holidays; and now we’re preparing for a cross-country move to Charleston, SC. On the work side, I’m working with my friend Chirag on a new way to help individuals and small teams grow their media business. For those with a solid foundation and momentum, we’re exploring way...
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Yem joining Substack
I'm excited to share that we're joining the Substack team! We'll be continuing the Yem mission and building products that help with audience and revenue growth. Check out the post below on what we’ve been up to recently and some of our upcoming plans.On Substack Substack’s most powerful feature is growth Substack makes money only when writers make money, which means we have a very strong incentive to help writers grow their revenue. Happily, we’re now in a position where Substa...
Yem joining Substack
I'm excited to share that we're joining the Substack team! We'll be continuing the Yem mission and building products that help with audience and revenue growth. Check out the post below on what we’ve been up to recently and some of our upcoming plans.On Substack Substack’s most powerful feature is growth Substack makes money only when writers make money, which means we have a very strong incentive to help writers grow their revenue. Happily, we’re now in a position where Substa...
Yem Jam (Vol. 16)
Welcome to another Yem Jam, a summary of progress, learnings, and ideas as we build Yem. March 1st marked Yem's first birthday. 🎂 🎉 We launched our first growth product three months ago. For those new to Yem or the newsletter, we help paid newsletters automate their email marketing. The goal of Yem's emails is to convert free subs to paid and prevent cancels. Nothing fancy, but we're seeing solid results — here’s where we are today:Our customers include 38 paid newsletters wi...
Yem Jam (Vol. 16)
Welcome to another Yem Jam, a summary of progress, learnings, and ideas as we build Yem. March 1st marked Yem's first birthday. 🎂 🎉 We launched our first growth product three months ago. For those new to Yem or the newsletter, we help paid newsletters automate their email marketing. The goal of Yem's emails is to convert free subs to paid and prevent cancels. Nothing fancy, but we're seeing solid results — here’s where we are today:Our customers include 38 paid newsletters wi...
Yem Jam (Vol. 15)
Welcome to another Yem Jam, a summary of progress, learnings, and ideas as we build Yem. This will be the last update of 2021 — we look forward to seeing you next year, and thank you for being part of the journey. 🙏 🔨 Product update We’re now working with a dozen paid newsletters and continue to have a solid impact, driving an average lift of +7.4% in subscription revenue. We're maintaining our impact into the 2nd and 3rd months for longer-tenured customers. Below is a chart showing re...
Yem Jam (Vol. 15)
Welcome to another Yem Jam, a summary of progress, learnings, and ideas as we build Yem. This will be the last update of 2021 — we look forward to seeing you next year, and thank you for being part of the journey. 🙏 🔨 Product update We’re now working with a dozen paid newsletters and continue to have a solid impact, driving an average lift of +7.4% in subscription revenue. We're maintaining our impact into the 2nd and 3rd months for longer-tenured customers. Below is a chart showing re...
Yem Jam (Vol. 14)
Hey team, Welcome to another Yem Jam, a summary of progress, learnings, and ideas as we build Yem. We continue to see solid results with our personalized messaging product (more details below). We are actively onboarding newsletters from our waitlist. If you're operating a paid newsletter, we would be thrilled to help grow your revenue. If you know anyone operating a paid newsletter, we would appreciate if you share this note with them. To sign-up for a 1-month trial, feel free to reply ...
Yem Jam (Vol. 14)
Hey team, Welcome to another Yem Jam, a summary of progress, learnings, and ideas as we build Yem. We continue to see solid results with our personalized messaging product (more details below). We are actively onboarding newsletters from our waitlist. If you're operating a paid newsletter, we would be thrilled to help grow your revenue. If you know anyone operating a paid newsletter, we would appreciate if you share this note with them. To sign-up for a 1-month trial, feel free to reply ...
