people don't respond if it's something they can avoid
you have to make it like personal, urgent and terrifying that forces people into action (learning from politicians)
for e.g.,
If you are sitting at the desk all day, you are going to get a $10,000 back bill with surgeries like I did. Good luck if you don't have insurance.
There's no free lunch.
If you are confused what a normal back even feels/looks like, I am building this app for back correction. It looks at your current posture and tells you what to do.
If you want to avoid future bills, let me know.