The nearly-dead Mirror blog with musings from kahris.eth. Check out spatialawareness.substack.com for more up-to-date writing.
Moving to Substack: Follow Me There
New blog/newsletter here: https://spatialawareness.substack.com/ Hey there, my dear reader. This post is going to be short, and more of an update for all of you. I’ve weighed the pros and cons, and I have decided to dedicate and spend most of my time posting content on Substack. As much as I love Mirror, I can’t grow my readership to the capacity I’d like to on this platform. I’ll still use Mirror for some web3 writing and NFT posts, and it is especially useful for fundraising and writing NFT...
Moving to Substack: Follow Me There
New blog/newsletter here: https://spatialawareness.substack.com/ Hey there, my dear reader. This post is going to be short, and more of an update for all of you. I’ve weighed the pros and cons, and I have decided to dedicate and spend most of my time posting content on Substack. As much as I love Mirror, I can’t grow my readership to the capacity I’d like to on this platform. I’ll still use Mirror for some web3 writing and NFT posts, and it is especially useful for fundraising and writing NFT...
Into the Metaverse: An Overview of Adidas' web3 Strategy
Writing made possible by immutablelabs.io. Check them out. Adidas has a strong web3 presence, and the brand is making a point to consolidate customer online experiences with their proprietary app, Confirmed. The brand has an active web2 presence, creating an inspirational brand ethos through their ‘Impossible is Nothing’ and ‘Give Back’ campaigns on Instagram and TikTok. Sports fashion, gender-equality, and eco-activism are three consistent themes throughout their brand style and storytelling...
Into the Metaverse: An Overview of Adidas' web3 Strategy
Writing made possible by immutablelabs.io. Check them out. Adidas has a strong web3 presence, and the brand is making a point to consolidate customer online experiences with their proprietary app, Confirmed. The brand has an active web2 presence, creating an inspirational brand ethos through their ‘Impossible is Nothing’ and ‘Give Back’ campaigns on Instagram and TikTok. Sports fashion, gender-equality, and eco-activism are three consistent themes throughout their brand style and storytelling...
Just Do It. An Overview of Nike’s web3 Strategy
TL;DR:Nike is dominating in web3, releasing a number of popular collectionsNIKELAND is the best example of a working metaverse for a brand that isn’t cringyNike’s NFT volume makes other brands look like they aren’t even tryingOmnichannel mastery is essential in 2022 and Nike does it bestAR-enhanced clothing could be part of a spatial web futureNike has an active, bold, and ambitious web3 presence, easily rivaling and in many aspects surpassing competitor Adidas for online sneaker dominance. D...
Just Do It. An Overview of Nike’s web3 Strategy
TL;DR:Nike is dominating in web3, releasing a number of popular collectionsNIKELAND is the best example of a working metaverse for a brand that isn’t cringyNike’s NFT volume makes other brands look like they aren’t even tryingOmnichannel mastery is essential in 2022 and Nike does it bestAR-enhanced clothing could be part of a spatial web futureNike has an active, bold, and ambitious web3 presence, easily rivaling and in many aspects surpassing competitor Adidas for online sneaker dominance. D...
The State of NFT Ticketing Mega Report in 2022
TL;DR:Ticketmaster’s privacy concerns, holdbacks, restrictions on resale, and market dominance must be addressed as soon as possibleVarious examples of NFT ticketing like FWB Gatekeeper, Bam.Fan, Seatlab, and GET Protocol are innovative and offer a fresh new approach to ticketingPOAPs and SBTs need to be considered for ticket-like usage in the futureThe benefits of NFT ticketing outweigh the concerns, and NFTs are a viable tool for combating fraud, price ceilings, and offering utilitiesOvervi...
The State of NFT Ticketing Mega Report in 2022
TL;DR:Ticketmaster’s privacy concerns, holdbacks, restrictions on resale, and market dominance must be addressed as soon as possibleVarious examples of NFT ticketing like FWB Gatekeeper, Bam.Fan, Seatlab, and GET Protocol are innovative and offer a fresh new approach to ticketingPOAPs and SBTs need to be considered for ticket-like usage in the futureThe benefits of NFT ticketing outweigh the concerns, and NFTs are a viable tool for combating fraud, price ceilings, and offering utilitiesOvervi...
An Overview of Coca-Cola's Entrance Into web3
OverviewCoca-Cola has an active web3 presence, and the brand is making a point to consolidate customer online experiences with their proprietary Coca-Cola app. The brand has a strong web2 presence, with philanthropy being a consistent theme with their Coca-Cola Give® portal. Sustainability, sports partnerships, and mental health awareness are three consistent themes through Coke’s brand style and storytelling.InitiativesCoca-Cola app (web2): Coca-Cola app is a customer loyalty program to ‘unl...
An Overview of Coca-Cola's Entrance Into web3
OverviewCoca-Cola has an active web3 presence, and the brand is making a point to consolidate customer online experiences with their proprietary Coca-Cola app. The brand has a strong web2 presence, with philanthropy being a consistent theme with their Coca-Cola Give® portal. Sustainability, sports partnerships, and mental health awareness are three consistent themes through Coke’s brand style and storytelling.InitiativesCoca-Cola app (web2): Coca-Cola app is a customer loyalty program to ‘unl...
