10 Lessons for Crypto Media: Dirt’s Year in Review
By Kyle Chayka and Daisy Alioto. Dirt sent our first dispatch on December 5th, 2020. Since then, we have sent 244 (free!) emails and supported ourselves with $65,000 in NFT sales, including an OpenSea collection. Our subscriber list has grown to over 6,000 and we’ve been mentioned in Axios, Nieman Lab, Adweek, TechCrunch, CoinDesk and more. In the 12 months we’ve been around, we’ve had the opportunity to observe significant shifts in streaming, entertainment and digital culture. Here are our ...
10 Lessons for Crypto Media: Dirt’s Year in Review
By Kyle Chayka and Daisy Alioto. Dirt sent our first dispatch on December 5th, 2020. Since then, we have sent 244 (free!) emails and supported ourselves with $65,000 in NFT sales, including an OpenSea collection. Our subscriber list has grown to over 6,000 and we’ve been mentioned in Axios, Nieman Lab, Adweek, TechCrunch, CoinDesk and more. In the 12 months we’ve been around, we’ve had the opportunity to observe significant shifts in streaming, entertainment and digital culture. Here are our ...
Media NFT Collaboration: Dirt x The Fence
Our digital culture newsletter Dirt has produced a bunch of its own NFTs to fund our content over the past months. But we also want to help other publications move into the NFT space and find collectors the same way we have. That’s why we launched into our first collaboration with another publication, making a new NFT edition with the great London magazine The Fence. The Fence x DirtSo what does a NFT collab look like? The space already has lots of artists working together, and collaborations...
Media NFT Collaboration: Dirt x The Fence
Our digital culture newsletter Dirt has produced a bunch of its own NFTs to fund our content over the past months. But we also want to help other publications move into the NFT space and find collectors the same way we have. That’s why we launched into our first collaboration with another publication, making a new NFT edition with the great London magazine The Fence. The Fence x DirtSo what does a NFT collab look like? The space already has lots of artists working together, and collaborations...
Crowdfund: Dirt Newsletter Season 2
Over the past six months, Dirt has been pioneering how to run a newsletter media company based on NFTs alone. We raised $30,000 / 10 ETH for Season 1 with an initial crowdfund of Dirty S1 Pea Green, Pearl Pink, and Rainbow Wave NFT editions. Then we raised $9,000 / 3 ETH with our upgrade drop, the Dirty S1 Holo, and energized the secondary market. We also sent a free NFT to our writers. Over that time, we’ve grown to over 5,700 subscribers, launched a Discord, created an OpenSea collection, a...
Crowdfund: Dirt Newsletter Season 2
Over the past six months, Dirt has been pioneering how to run a newsletter media company based on NFTs alone. We raised $30,000 / 10 ETH for Season 1 with an initial crowdfund of Dirty S1 Pea Green, Pearl Pink, and Rainbow Wave NFT editions. Then we raised $9,000 / 3 ETH with our upgrade drop, the Dirty S1 Holo, and energized the secondary market. We also sent a free NFT to our writers. Over that time, we’ve grown to over 5,700 subscribers, launched a Discord, created an OpenSea collection, a...
Sparking the Dirt NFT Market
Dirty S1 Holo (25/25)A few months ago, we sold NFT editions to raise around $30,000 to fund the newsletter Dirt, the first newsletter run on NFTs. We then used that money for a successful two-month-long season of content, paying writers and editors a great rate for great newsletters. During that time, the subscribers grew almost 50% and Dirt was shared by influential media figures and publications. Plus, we have over 100 holders for our 131 original NFTs.Dirty NFTs so farToday is the first st...
Sparking the Dirt NFT Market
Dirty S1 Holo (25/25)A few months ago, we sold NFT editions to raise around $30,000 to fund the newsletter Dirt, the first newsletter run on NFTs. We then used that money for a successful two-month-long season of content, paying writers and editors a great rate for great newsletters. During that time, the subscribers grew almost 50% and Dirt was shared by influential media figures and publications. Plus, we have over 100 holders for our 131 original NFTs.Dirty NFTs so farToday is the first st...
NFT Games
Part of a series on using NFTs to fund publishing, using the daily newsletter Dirt as an experiment. The accurate joke about Bitcoin is that you would never use it to buy a pizza, because a pizza could cost $20 one day and $200,000 the next. There's this enduring perception (self-inflicted) that cryptocurrency is just that, currency, and it should be used to buy and sell normal things like pizza and illegal drugs — that those transactions are its primary use case. But we've seen Bit...
NFT Games
Part of a series on using NFTs to fund publishing, using the daily newsletter Dirt as an experiment. The accurate joke about Bitcoin is that you would never use it to buy a pizza, because a pizza could cost $20 one day and $200,000 the next. There's this enduring perception (self-inflicted) that cryptocurrency is just that, currency, and it should be used to buy and sell normal things like pizza and illegal drugs — that those transactions are its primary use case. But we've seen Bit...
