Union Square Ventures
History Rhymes?
It is said that while history doesn’t repeat, it does rhyme. This is a pattern we've observed before in the Internet era. When a novel technology arrives, early infrastructure is controlled (or attempted to be controlled) by a small number of players who prefer to create and extract value inside their walls (so called “walled gardens”). The user's experiences here are typically good enough (or novel enough) that most users don’t ask what they're missing. And then something happens: bottom-up,...