We're witnessing the collapse of the traditional media funnel where advertisers paid platforms to interrupt audiences into direct financial relationships between creators x consumers.
Apps like
@zora @farcaster @paragraph are turning creative outputs into a liquid assets that can be priced, traded, and speculated on in real-time.
As
@shayonsengupta puts it, this creates "publisher-exchanges" that blur the lines between content consumption x value exchange. The next big exchange might not look like Coinbase but perhaps rather like a social app where audiences can wager on the virality of upcoming creators' content
@masonnystrom
via /seedclub newsletter cc
@cherdougie
