The Hero’s Journey Back to Your Own Sound
The more perfect the systems get, the more valuable your imperfections become.
The Hero’s Journey Back to Your Own Sound
The more perfect the systems get, the more valuable your imperfections become.
What You Can’t Predict
The emotional physics of modern markets, where unpredictability powers participation and feeling becomes equity.
What You Can’t Predict
The emotional physics of modern markets, where unpredictability powers participation and feeling becomes equity.
The Myth of “Ads Are Bad”
Advertising made the internet loud, imperfect, and human. The same qualities that made it matter.
The Myth of “Ads Are Bad”
Advertising made the internet loud, imperfect, and human. The same qualities that made it matter.
The Quiet Where My Shadow Was
A tribute to my best friend, Cassidy (2009-2025)
The Quiet Where My Shadow Was
A tribute to my best friend, Cassidy (2009-2025)
The Internet Broke Time
Chronology once structured how we consumed and connected. Now context and conversation define everything.
The Internet Broke Time
Chronology once structured how we consumed and connected. Now context and conversation define everything.
Can't Buy Me Love
How crypto keeps mistaking money for meaning.In crypto, there's been a persistent overemphasis on financial capital (tokens, yields, and direct monetization) often at the expense of social capital: influence, community trust, and cultural relevance. But history shows that social capital is the true catalyst for sustainable value. Platforms like YouTube, SoundCloud, and TikTok didn’t scale by paying creators upfront, they built tools for reach, recognition, and status. Once those networks...
Can't Buy Me Love
How crypto keeps mistaking money for meaning.In crypto, there's been a persistent overemphasis on financial capital (tokens, yields, and direct monetization) often at the expense of social capital: influence, community trust, and cultural relevance. But history shows that social capital is the true catalyst for sustainable value. Platforms like YouTube, SoundCloud, and TikTok didn’t scale by paying creators upfront, they built tools for reach, recognition, and status. Once those networks...
Media 2025: AI, Agency and the Erosion of the Link Economy
Refusal is the first step toward revolution.The most transformative consumer revolutions rarely begin with industry leaders. They erupt when people reject entrenched systems and get a taste of something better: we don’t want to pay $20 for a CD, compete for a taxi, wait three days for a bank transfer. These acts of refusal trigger not just destruction, but rebirth. Napster didn’t just break music, it led to Spotify. Uber didn’t just disrupt taxis, it redefined mobility. Coinbase is in the mid...
Media 2025: AI, Agency and the Erosion of the Link Economy
Refusal is the first step toward revolution.The most transformative consumer revolutions rarely begin with industry leaders. They erupt when people reject entrenched systems and get a taste of something better: we don’t want to pay $20 for a CD, compete for a taxi, wait three days for a bank transfer. These acts of refusal trigger not just destruction, but rebirth. Napster didn’t just break music, it led to Spotify. Uber didn’t just disrupt taxis, it redefined mobility. Coinbase is in the mid...
Build for Humans, Not Hashrates
Optimizing for users — not bots, vanity metrics, or protocol worship — is the only way this works. Behavioral economists often state that markets are made of people, not rational agents. Human factors like emotion, biases, and social influences impact our investment choices, which breed irregularities and inefficiencies. We experience this daily, even outside of markets. It creates perfect imperfections and keeps the world interesting. Crypto markets are no different, in that Housecoin can pu...
Build for Humans, Not Hashrates
Optimizing for users — not bots, vanity metrics, or protocol worship — is the only way this works. Behavioral economists often state that markets are made of people, not rational agents. Human factors like emotion, biases, and social influences impact our investment choices, which breed irregularities and inefficiencies. We experience this daily, even outside of markets. It creates perfect imperfections and keeps the world interesting. Crypto markets are no different, in that Housecoin can pu...
Chains of Habit: Crypto’s Opportunity to Scale
I’ve been building and investing in the consumer lane of crypto for nearly a decade. From product roadmap to go to market strategy, I've helped founders navigate constant obstacles, but the most recurring issue stems from where to start - prioritizing an existing market or leveraging crypto to catalyze new behaviors and create new markets. One reality that we can all admit today is that crypto needs to establish its value beyond cyclical trends. This happens by focusing on specific crypt...
Chains of Habit: Crypto’s Opportunity to Scale
I’ve been building and investing in the consumer lane of crypto for nearly a decade. From product roadmap to go to market strategy, I've helped founders navigate constant obstacles, but the most recurring issue stems from where to start - prioritizing an existing market or leveraging crypto to catalyze new behaviors and create new markets. One reality that we can all admit today is that crypto needs to establish its value beyond cyclical trends. This happens by focusing on specific crypt...
The Consumer Crypto Paradox
Saw this tweet the other day laying out how Zuck thinks about launching products at Meta. He simplifies it in a way that makes sense: Step 1: Spark Step 2: Retention Step 3: Growth and Scale the Community And then, only then, comes Step 4: Monetization The last part hammered a feeling I’ve had about consumer crypto products for some time: by measuring an applications success by volume, fees or revenue from the get, a product is choking its ability to capture a larger customer base. Basically,...
The Consumer Crypto Paradox
Saw this tweet the other day laying out how Zuck thinks about launching products at Meta. He simplifies it in a way that makes sense: Step 1: Spark Step 2: Retention Step 3: Growth and Scale the Community And then, only then, comes Step 4: Monetization The last part hammered a feeling I’ve had about consumer crypto products for some time: by measuring an applications success by volume, fees or revenue from the get, a product is choking its ability to capture a larger customer base. Basically,...
