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The AI industry has a messaging problem. Or rather, it has functionally no palatable message of which to speak. We're supposed to be smart. We have access to the most sophisticated communication tools ever built. AI cos employ thousands of people whose literal job is to think about how language shapes perception. But the present perception of AI is that it is a net-negative for the entire human race. https://x.com/jawestenberg/status/2025790552084750636?s=20

I found a journal entry from 2015 where I wrote, in all earnestness, that my life would be complete if I could just work from home and not have a boss. I now work from home and have no boss. I do not necessarily feel complete... https://youtu.be/dsYjBCINRvc

“I like drinking Pepsi” Bluesky: so you like exploiting workers then Mastodon: you’re probably drinking it at the wrong temperature Threads: I have never heard of Pepsi you didn’t include enough context do better Twitter: *OpenClaw spam replies*

I would like to formally propose that we stop calling people “controversial” when what we mean is “a danger to others.” Ted Bundy was not “controversial.” He was a fucking murderer. Apply this framework broadly.

The worst thing about online learning is that everything has become a video. Every code tutorial. Every design tutorial. Nobody actually writes out a guide anymore. It's just "hey guys welcome to my tutorial" and watching 10 minutes of content that isn't remotely relevant...

“just asking questions” always leads to the exact same conclusions. i’m just asking questions about vaccines [concludes vaccines are bad]. i’m just asking questions about the moon landing [concludes it was fake]. You are not asking. you are telling with an upward inflection

Nothing more dangerous than a dude who just finished a book.

it is wild how completely crypto has missed the bus on…everything. we had an ethos and a purpose and then we capitulated to being a casino and now we’re begging agent builders to lend us a shred of credibility by giving bots wallets. but crypto itself has no ideas.

“A ~version of what I think is actually true: There is a boundary between tasks where scaffolding buys you more than scaling, and tasks where scaling is non-negotiable. This is the Kilburn boundary: the line between problems that are mostly procedural and problems that are representation-heavy.” https://x.com/Cerebusthefirst/status/2023618088462414286?s=20

Staying active on FC. But I'm slowly building back up on X as a plan B. Give us a follow if you're feeling nasty. https://x.com/jawestenberg

we own a bar. nobody’s talking enough about the impact of ozempic on hospo. food sales are down for almost everyone who does hospitality, and when nobody’s eating they get hammered // wasted super fast and more folks have to be cut off a lot earlier in the night. it’s wild.

there are two camps in self-help: marcus aurelius says accept everything. tony robbins says optimize everything. i'd like to propose a third option: tag it Won't Fix and move on. https://www.joanwestenberg.com/members-only-wont-fix-self-help/

I am leaving xAI to focus on my rap career ama

The human capacity to imagine the worst-case scenario and then treat it as the base-case scenario is essentially infinite. We are prediction machines heavily, structurally biased toward predicting doom, and the media environment, from Walter Cronkite to your cousin's Instagram story, amplifies that bias at every turn. https://x.com/jawestenberg/status/2021904101207126294?s=20

The man who gave the world Reflection 70B, a model that turned out to be another company's AI wearing a disguise, is asking you to trust him as your guide to which AI models are worth using. The complete absence of any acknowledgment that his last major public claim about AI capabilties was debunked within days tells you everything about AI commentary in 2026. Credibility is not required, but reach is, and reach is monetizable. https://x.com/jawestenberg/status/2021782902342922514?s=20

The entire "teams of agents" model is based on the idea that work naturally decomposes into roles. You ~need a marketing agent, a sales agent, a support agent, a development agent, because marketing, sales, support, and development are existing job titles and - for humans, at least - fundamentally different activities that belong in different boxes. This feels like an obvious truism, but it's a deprecable artifact of organizational scaling, not some deep // universal truth about work itself. https://x.com/jawestenberg/status/2021553035776753812?s=20

I price every digital product at $5. It's the instant-refund price point. Oh - and I'm republishing everything as .md files. You can get my book Permissionless here: https://westenberg.gumroad.com/l/ylekeo

The reason Farcaster, Bluesky, Threads, Substack Notes and Mastodon don't feel like Old Twitter is simple sociology: Community is path-dependent. It’s a specific web of 10,000 micro-transactions of reciprocity that happened over a decade. You can move the people, but you can't move the history. https://www.joanwestenberg.com/communities-are-not-fungible/

the world is not coming to an end. world war 3 is not imminent. ai will not end creativity. the permanent underclass is a myth. look at the accounts trying to sell you panic and realise they are profiting from your fear and doubt. don’t let them.

ok i'm pivoting. the creator "Growth Hack" for 2026 is to just go all in on conspiracy theories. in honour of which i'm excited to announce i'm becoming a toast truther.